Medical Cannabis - Coned

Medical Cannabis Fundamentals for Business Professionals

Medical Cannabis Fundamentals for Business Professionals

This two-day, introductory-level course is designed specifically for those who are interested in pursuing a career in the rapidly expanding Canadian medical cannabis industry. Please note, employers typically also expect a diploma or degree in a specific field of study (e.g. operations, finance, marketing, etc.). It will examine various aspects of the cannabis industry including history and emerging trends in Canada, regulatory and legal considerations, ethical issues, basic clinical concepts, cultivation and quality control fundamentals, customers/patients, and marketing/communication principles. Through their studies, students will develop contextual knowledge that will expand their familiarity with this emerging industry.

Please note that you must be 19 years of age or older to take this course. There will be no exceptions to this requirement. If you register for the course and found to be under 19, you will be removed from the course prior to its start and receive a refund, less the standard administration fee.

Course Code: BUS 1926 (in class delivery)
Courses run from 9:30am – 4:30pm
Upcoming 2018 Course Dates:
Aug 25 & 26

Course Code: BUS 1986 (interactive online simulcast delivery)
Courses run from 9:30am – 4:30pm
Upcoming 2018 Course Dates:
Aug 25 & 26

Course Learning Outcomes:

Upon completion of this course, you will be able to:

  • Summarize the history and emerging trends of the cannabis industry in Canada.
  • Identify key legal, regulatory, and compliance issues as they pertain to the growing, packaging, prescribing, importing/exporting, marketing and selling of medical cannabis in Canada.
  • Apply the field of ethics to various issues as they relate to medical cannabis use, including what marketing strategies are permitted.
  • Identify the basic anatomy of cannabis plants and describe the differences between indica and sativa.
  • Identify critical elements of medical cannabis cultivation including environmental conditions, growing mediums, and quality control.
  • Recognize appropriate and legal uses for medical cannabis in its various forms and the role of OHIP and insurance relating to medical cannabis use.
  • Describe the process for legally obtaining medical cannabis including the basic elements of appropriate medical documentation.
  • Discuss the production, interaction and side effects of THC and CBD, and identify the patient benefits associated with each.
  • Discuss selected elements relating to the business aspects of medical cannabis, such as new venture financing, stock market presence, retailing models and product pricing


Why we recommend you hold a degree or diploma in order to take this course.

When developing this course, we consulted with employers in this field (i.e. licensed producers).  They told us that holding a diploma or degree is a requirement for employment in this industry.  This is an intense two-day course that assumes participants will already have a solid understanding of core business practices. However, if you do not have a diploma or degree, you are still welcome to register for the course.

Will taking this course assure me of employment in the medical cannabis industry?

As is the case with any course or program, the College can never guarantee a job upon completion.  However, employers have told us that when hiring for business roles (e.g. marketing, finance, HR, etc.), they are looking not only for the subject matter expertise typical of diploma and degree holder, but also a contextual understanding of the medical cannabis industry.  That understanding is what this course has been developed to provide.

When I finish this course, will I get any type of credential to show prospective employers?

Upon successful completion of this course, you will receive a Durham College badge.  A badge is a digital credential that can be placed on your LinkedIn page, e-portfolio, website, resume, etc. to formally reflect your learning in a specific area.

How do I register for this course?

  • You can register online using a credit card by clicking on the course title at the top of the page.  You can register by phone by calling 905-721-3000 (please have your credit card and the course code ready when you call)
  • You can register in person at either the Oshawa or Whitby campus, Monday, Tuesday, Thursday, Friday: 8:30 a.m. to 4:30 p.m., Wednesday: 10 a.m. to 4:30 p.m.  You may pay by debit or credit card (cash or personal cheques are not accepted).