Crisis Narrative

Own your narrative. A narrative is not just a few key messages — it is the organization’s factual story of what happened, what is happening and what will happen. It is the communications vehicle to address the crisis and mitigate and minimize misinformation. With the knowledge gained in this course, you will gain insight into crisis management through creating and controlling narrative. Discover leading communications practices that shape the crisis response narrative and the risks of not understanding an organization's narrative. Graduates of this course will understand the fundamentals of a crisis communicator’s role in creating the narrative, explore the elements needed to be an effective communicator and recognize the mechanics of a spokesperson delivering the narrative during a crisis event.

Notes:

Enrollment for this course will close one day prior to the course start date. No late enrollments will be permitted.

Withdrawals are only accepted up to 10 business days prior to the course start date (withdrawal fees will apply). No refunds or withdrawals are permitted after this date.

This course is delivered virtually through an interactive online platform in conjunction with Northern Alberta Institute of Technology (NAIT). You require access to a computer with high-speed internet, camera, and headset for the duration of each class. By enrolling in this course, you consent to the sharing of your personal information with NAIT for registration purposes (see below).

Note that the Northern Alberta Institute of Technology (NAIT) may collect personal information regarding your participation in this course, including your name, email address, student identification number, and information regarding your performance in and completion of the course. This information is collected pursuant to section 33(c) of the Alberta Freedom of Information and Protection of Privacy Act, for the purpose of facilitating your participation in the course. The information may also be shared with the Durham College of Applied Arts and Technology (DC) for the purpose of allowing DC to track and verify your progress and outcomes in the course. If you have any questions regarding the collection, use, or disclosure of this personal information by NAIT, please contact Ashley Verbonac – Operations Coordinator, 11762-106 Street NW, Edmonton, Alberta, T5G 2R1, via telephone at 780-378-1261 or via email at averbona@nait.ca.