Design Literacy for Marketing

Graphic design exists to persuade, advertise, promote or otherwise elicit an emotional response. A good marketer understands how to tell a compelling visual story. This course will introduce students to fundamental design principles as crucial elements or marketing strategy. Students will apply appropriate vocabulary, formatting and creative strategy as they evaluate campaigns and consider effectiveness of visual storytelling practice.

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Course Delivery Method:

This course is delivered Online Asynchronously. For more information on the delivery methods, click here.