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This course will introduce students to critical Canadian laws and regulations and how traditional and online marketing decisions impact Canadian consumers. Students will evaluate the current legal and ethical standards, including consumer privacy (PIPEDA), through research, guided discussion, and Canadian case studies. By the end of the course, students will recognize critical legal and ethical exposures in various marketing situations.
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Course Filled to Capacity. Unfortunately, registration is no longer available for this course. Please check the upcoming intakes or feel free to browse our website for other courses of interest.
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