Social Media (Certificate)

Program Outcomes

Upon successful completion of this program, students will be equipped to:

• Implement appropriate tools for social media that best service target groups
• Combine traditional marketing and/or communication strategies to influence social media practices
• Create a social media plan that is tailored to the needs of a select target group
• Monitor market trends to recalibrate social media strategies
• Design a successful learning and collaboration tool by aligning social media initiatives with corporate goals, branding and communication practices
• Communicate in a social media environment by utilizing a variety of social media and social networking communication tools and practices
• Gauge the level of social media strategy implementation within an organization by analyzing evolving trends and tools