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Social Media (Certificate)

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Durham College Certificate

Durham College Certificate

Program Description

Social Media is an essential and dynamic set of communication channels that have shifted the way in which employers engage with their customers. Students taking this certificate program will study five key areas of social media management. In addition, they will learn how social media is applied to marketing, corporate branding, fundraising, social media campaigns and within organizations to support employee engagement, retention and corporate communication.

Certificate Requirements

  • Ontario Secondary School Diploma (OSSD) including Grade 12 English (C or U) and Grade 11 Math (C, M or U)
    Grade 12 equivalency certificate achieved through College academic upgrading
    Mature Student Status (19 years of age or older) with Grade 12 English (C or U) and Grade 11 Math (C, M or U)

  • You must maintain an overall average of 60% or a GPA of 2.0 in order to graduate
  • A minimum of 25% of courses must be completed through Durham College.

Program Of Study

Students are required to print or save a copy of the Program of Study when beginning the program. This document contains critical details about program progression and graduation requirements specific to the academic year in which your program was started.

Click to access the Program of Study for the current academic year.

Students who began this program prior to the current academic year may contact the Professional and Part-Time Learning office at or 905-721-3052 to obtain your Program of Study and graduation requirements.

Program Outcomes

Upon successful completion of this program, students will be equipped to:

  • Implement appropriate tools for social media that best service target groups
  • Combine traditional marketing and/or communication strategies to influence social media practices
  • Create a social media plan that is tailored to the needs of a select target group
  • Monitor market trends to recalibrate social media strategies
  • Design a successful learning and collaboration tool by aligning social media initiatives with corporate goals, branding and communication practices
  • Communicate in a social media environment by utilizing a variety of social media and social networking communication tools and practices
  • Gauge the level of social media strategy implementation within an organization by analyzing evolving trends and tools

Career Options

Potential career and industry options may include:

  • Entry level marketing, advertising or communications profession, focused on social media initiatives

Program Related Questions? Call 905.721.3052

If you are interested in applying for financial aid, please visit the Professional and Part-Time Learning OSAP Eligibility webpage.

Currently offered

Course Title Location/
Delivery Method
SOMT 1281Introduction to Social MediaOnline
SOMT 1281Introduction to Social MediaMonthly Intake Online
BUS 5281Social Media Applied in BusinessOnline
BUS 5281Social Media Applied in BusinessMonthly Intake Online
SOMT 2282Social Media Developing a StrategyMonthly Intake Online
SOMT 2282Social Media Developing a StrategyOnline
COMM 1281Social Media Digital CommunicationMonthly Intake Online
COMM 1281Social Media Digital CommunicationOnline
SOMT 2281Social Media Monitoring and MeasurementOnline
SOMT 2281Social Media Monitoring and MeasurementMonthly Intake Online