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Business - Marketing (Two-Year Diploma)

A top-down shot of a board room table filled with graphics and charts and being observed by a marketing team
Credential:
Ontario College Diploma
Code:
MRKG

Ontario College Diploma

Program Description

Marketing is key to a successful business. An understanding of how consumers behave, together with research data and knowing how to capitalize on the latest digital trends, ensures that organizations can sell their products and services. Durham College prepares you for your start in an exciting career where you can help businesses grow and succeed. Here you will have hands-on learning of the latest digital technology and how to leverage them to drive consumer behaviour.

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) including Grade 12 English (C or U) and Grade 11 Math (C, M or U)
    OR
    Grade 12 equivalency certificate achieved through College academic upgrading
    OR
    Mature Student Status (19 years of age or older) with Grade 12 English (C or U) and Grade 11 Math (C, M or U)

  • Equivalent secondary school diploma from another province or territory in Canada (Please note: A recognized equivalent to an OSSD may be accepted if you meet the levels, subjects and overall averages required for admission to the college. Generally the requirement is successful completion of a Grade 12 diploma except in Quebec where the equivalent is Secondary V)
    OR
    Equivalent secondary school diploma from outside of Canada. Applicants who have been educated outside of Canada must have their documents evaluated by a credential assessment service (ICAS) and submit proof of educational qualifications in order to determine if their level of achievement is equivalent to an OSSD. To obtain a Credential Assessment Report visit either ICAS (1.800.321.6021) or WES (1.866.343.0070)

  • You must maintain an overall average of 60% or a GPA of 2.0 in order to graduate
  • A minimum of 25% of courses must be completed through Durham College.

Program Admission

Please note: Due to the college closure, please do not send official transcripts by mail or fax. An electronic copy of your transcript can be emailed to us at ppl@durhamcollege.ca with your program admission form to get your application started until the college re-opens.

Students are required to complete and submit this form to indicate that the program's admission requirements have been met.

Click to access the Program Admission Form

This form must be submitted and an Admission Acceptance Letter received prior to registering for any courses.

Program Of Study

Students are required to print or save a copy of the Program of Study when beginning the program. This document contains critical details about program progression and graduation requirements specific to the academic year in which your program was started.

Click to access the Program of Study for the current academic year. Note: Before beginning this credential, please be advised that one or more courses in this program are not MAC compatible.

Students who began this program prior to the current academic year may contact the Centre for Professional and Part-Time Learning office at ppl@durhamcollege.ca or 905-721-3052 to obtain your Program of Study and graduation requirements.

General Education Electives: This program requires the completion of General Education Elective (GNED) courses in addition to core program courses.

Click to access General Education Elective Course Options

IMPORTANT NOTE: Some programs may have restrictions on the specific GNED courses that students are able to take to fulfill their program requirements. For Centre for Professional and Part-Time Learning students, these restrictions are identified on the link above. For those in full-time, day school programs, please consult your academic school for confirmation of any GNED restrictions for your program before registering.

Program Outcomes

Upon completion of this program, students will be equipped to:

  • Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
  • Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
  • Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
  • Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
  • Contribute to the development of strategies related to pricing for a product, good and/or service.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Participate in conducting market research to provide information needed to make marketing decisions
  • Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Operate within a framework of organizational policies and practices, when conducting business of the organization.

Career Options

Potential career and industry options may include:

  • Digital marketing analyst/specialist/coordinator
  • Social media analyst/coordinator
  • Marketing analyst/coordinator
  • Marketing data analyst
  • Corporate account manager
  • Campaign manager
  • Business development representative/manager
  • Marketing research analyst
  • Brand analyst/manager
  • Content creation specialist

Program Related Questions? Call 905.721.3052

If you are interested in applying for financial aid, please visit the Centre for Professional and Part-Time Learning OSAP Eligibility webpage.

Currently offered

Course Title Location/
Delivery Method
ACCT 1280Accounting IOnline
ACCT 1280Accounting IMonthly Intake Online
TEAC 1980Adult LearningMonthly Intake Online
TEAC 1980Adult LearningOnline
GNED 1587Artificial Intelligence (7 weeks)Online
GNED 1587Artificial Intelligence (7 weeks)Monthly Intake Online
COMP 1289Business Computer Applications IOnline
COMP 1289Business Computer Applications IMonthly Intake Online
COMP 2289Business Computer Applications IIMonthly Intake Online
COMP 2289Business Computer Applications IIOnline
SALE 3281Business Development for Entrepreneurship & Small BusinessOnline
LAW 2280Business LawOnline
LAW 2280Business LawMonthly Intake Online
MGMT 1288Business Management IntroductionOnline
MATH 1282Business MathDistance Education
POL 1080Canadian PoliticsOnline
MKTG 3288Channel and Retail MarketingOnline
WRIT 1981Children's Literature IntroductionOnline
WRIT 1981Children's Literature IntroductionMonthly Intake Online
COMM 1884Communication FoundationsDistance Education
COMM 2284Communications for Business IOnline
COMM 2284Communications for Business IMonthly Intake Online
COMM 3282Communications for Business IIOnline
GNED 1489Complementary Therapies IntroductionOnline
COMP 2287Computer Applications in MarketingDistance Education
PSYC 1080Criminal Psychology - Psychopathic MindsMonthly Intake Online
PSYC 1080Criminal Psychology - Psychopathic MindsOnline
ENG 1080Critical ThinkingOnline
ENG 1080Critical ThinkingMonthly Intake Online
CRIM 1080Cults and TerrorismMonthly Intake Online
CRIM 1080Cults and TerrorismOnline
MKTG 4287Digital MarketingOnline
ECON 1280Economics I (Macroeconomics)Monthly Intake Online
ECON 1280Economics I (Macroeconomics)Online
ECON 2280Economics II (Microeconomics)Online
ECON 2280Economics II (Microeconomics)Monthly Intake Online
ENVI 1080Environmental CitizenshipOnline
ENVI 1080Environmental CitizenshipMonthly Intake Online
FIN 1289Financial PlanningOnline
GNED 1380Global CitizenshipOnline
GNED 1484History of Indigenous Canadian RelationsOnline
HRM 1283Human Resources Management PrinciplesMonthly Intake Online
HRM 1283Human Resources Management PrinciplesOnline
CHLD 4581Human SexualityMonthly Intake Online
CHLD 4581Human SexualityOnline
GNED 1488Indigenous Identity and Relationship to the LandOnline
COMM 3283Integrated Marketing CommunicationOnline
COMM 4283Integrated Marketing Communication IIOnline
MKTG 2282International BusinessOnline
GNED 1381Legalization of Cannabis in Canada (7 weeks)Monthly Intake Online
GNED 1381Legalization of Cannabis in Canada (7 weeks)Online
ENG 1384LiteratureOnline
MKTG 1280Marketing IOnline
MKTG 1280Marketing IMonthly Intake Online
MKTG 2280Marketing IIOnline
LAW 2288Marketing Law & EthicsOnline
MKTG 3284Marketing Research TechniquesOnline
PSYC 1083Personality PsychologyOnline
PFP 8105Political ScienceOnline
PFP 8215Politics and Public AdministrationOnline
SALE 3280Principles of SalesOnline
PSYC 1051Psychology IntroductionMonthly Intake Online
PSYC 1051Psychology IntroductionOnline
GNED 1474Science of Popular Diets: Impact of Nutrition on Human WellnessOnline
GNED 1481Social Media and SocietyOnline
SOCI 1051Sociology IntroductionOnline
SOCI 1051Sociology IntroductionMonthly Intake Online
STAT 2280StatisticsOnline
HLTH 1387Stress, Wellness & NutritionOnline
HLTH 1387Stress, Wellness & NutritionMonthly Intake Online
SCMT 1280Supply Chain ManagementDistance Education
GNED 1491The Game of Soccer and its Impact on SocietyOnline
GNED 1487Truth & ReconciliationOnline
GNED 1281Western: A Study in the Film GenreOnline
RELG 1980World Religions: Western and Eastern TraditionsOnline