Connect, follow, share – Durham College launches Experience DC campaign Posted on September 3, 2014 at 10:59 am. Social networking marketing initiative features 14 students Oshawa, ON. – Along with marking the official start of the 2014-2015 academic year, Durham College (DC) announced today the official launch of its multi-platform Experience DC campaign – the most progressive marketing campaign in the college’s history. Running over the next year, Experience DC will bring the college experience to prospective and current students; parents; teachers; and the community via an amazing and unique group of students representing a wide cross-section of programs, personal interests and personalities. They will each offer a unique perspective of what a year in the life of a DC college student is really like through a specially designed website, personal interaction and other social media platforms including blogs, Facebook, Twitter and Instagram. “We are giving the world a view of the walking path of 14 very different college students for a year,” said Josephine Spitale, an Experience DC team member and second-year Paralegal student. “We will interact with fellow and prospective students, share our experiences and illustrate the amazing community Durham College is. Those following our stories will watch our highs, our difficulties and our growth in this period. They will be part of our journey and, in some way, we will be part of theirs. This is Experience DC. This is Durham College. This is us.” Experience DC was created, developed and executed by the college’s Communications and Marketing department to uniquely support the college’s recruitment strategy, enhance reputation and build the DC brand including attracting the attention of the Durham Region, Peterborough/the Kawarthas and Markham/Vaughan markets with robust campaign marketing initiatives in all three areas. “At Durham College we pride ourselves on our mission statement – the student experience comes first,” said Carol Beam, executive director, DC Communications and Marketing department. “The Experience DC campaign will provide a new marketing platform in which to tell our story through the very real and authentic experiences of our students – both new and returning – throughout their time on campus. We are very excited about this new approach to our marketing strategy, which in turn will help support the college’s recruitment efforts, and we look forward to connecting with these students and following their stories throughout the year.” The 14-member student team was carefully selected over a two-month span through interviews and team-building exercises, and is comprised of: Spitale from Toronto, Ontario. Christian Schortemeyer (Business Administration – Marketing) from Burlington, Ontario. Kayley Cheung (Public Relations) from Uxbridge, Ontario. Kerri-Ann Williams (Biomedical Engineering Technology) from Kingston, Jamaica. Kristen Gomes (Broadcasting for Contemporary Media) from Toronto, Ontario. Gregory Hammond (Computer Programmer) from Ajax, Ontario. James Domingo (Computer Systems Technician) from Brooklin, Ontario. Matisse Hamel-Nelis (Public Relations) from Oshawa, Ontario. Sean Noseworthy (Biomedical Engineering Technology) from Burlington, Ontario. Rebecca Haslam (Special Events Planning) from Whitby, Ontario. Adriana Reyes (Business Administration – Marketing) from Lima, Peru. Connor Burns (Business Administration – Accounting) from Bowmanville, Ontario. Jake Moss (Advertising and Marketing Communications) from Oshawa, Ontario. Heather Bulman (Public Relations) from Peterborough, Ontario. “We’ll share the classes, the events, the opportunities and whatever else is thrown our way,” said Schortemeyer. “Experience DC is about living your life how YOU want and telling our stories during the ride. Our year will be their year and our experience will be theirs too.” The campaign, which previewed in late July, has seen a daily reveal of each student via the Experience DC website since August 11, giving viewers a sneak peek at each student individually. Since that time the campaign has seen great success with 14,822 page views and 46,273 video views. Moving forward the campaign will be supported by a multi-layered advertising strategy, which is aimed at getting the college’s target markets to visit the website and interact with one or more Experience DC students. Their faces will be featured at GO Stations, on hundreds of websites, Cineplex theatres, taxi cabs, transit buses, newspapers, shopping malls, radio and more. -30- About Durham College At Durham College, the student experience comes first. In September 2013, the college welcomed more than 30,000 students to campus including more than 10,000 full-time post-secondary and apprenticeship students as well as part-time and continuing education students and online learners. The college offers a wide range of market-driven programs in a number of different disciplines including culinary, hospitality, tourism, horticulture, business, information technology, media, art, design, general arts, science, skilled trades, justice, emergency services, health and engineering technology, enabling students to develop the skills required to meet the demands of today’s job market. A three-phase expansion of the college’s Whitby campus was recently completed when the 36,000-square-foot Centre for Food opened on the northwest corner of campus. Accommodating approximately 900 additional students studying in culinary, hospitality, event management, food science, and agricultural and horticultural programs, it also features Bistro ’67, a new, 70-seat, full-service, green-certified teaching and learning restaurant and Pantry, a new retail store featuring fresh-baked items, meals-to-go, preserved foods and ready-to-cook meals created by students in the college’s culinary programs. For more information, please visit www.durhamcollege.ca or call 905.721.2000. Media contact: Lisa Power Durham College 905.721.2000 ext. 2952 lisa.power@durhamcollege.ca SHARE:
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