Durham College recognized for being social media savvy Posted on July 7, 2015 at 10:30 am. Oshawa, Ont. – Durham College (DC) was recently ranked among the top 20 performing Canadian post-secondary institutions on Facebook and Twitter by Engagement Labs – a technology and data company that provides full-service, next-generation social technology solutions for marketers. The colleges and universities were graded based on an eValue score, which measures the institution’s social media and digital marketing efforts and awards a score out of 100. Criteria includes the level of engagement, the unique reach content received and how frequent, fast and well the organization responds to conversations generated on their social media sites. This is the second time in 12 months that DC has been recognized for having one of the top social media presences within Canadian post-secondary institutions, having been noted as one of Canada’s top 10 social colleges of 2014. “We’re always looking for innovative and meaningful ways to connect with prospective and current students,” said Carol Beam, executive director, Communications and Marketing at DC. “For us, communication is a two-way street and it’s just as important to engage with our stakeholders as it is to share information. This helps us establish an inclusive and transparent community both on campus and online.” In 2014, DC launched a major multi-platform social media Experience DC campaign – the most progressive marketing campaign in the college’s history. Fourteen students from all walks of life provided an authentic perspective of college life at DC. The campaign was so successful that it will run again throughout the 2015/2016 academic year, but has expanded to include employees. Many of DC’s employees and departments, including DC President Don Lovisa, are already active on social media to provide a more exclusive look at all the exciting programs, highlights and events happening on campus. Join the conversation! Follow DC on Twitter and/or like us on Facebook to share your thoughts, ask questions, learn more about the college and stay current with important dates and events. -30- About Durham College At Durham College, the student experience comes first. In September 2014, the college welcomed more than 30,000 students to campus including 12,000 full-time post-secondary and apprenticeship students as well as part-time and continuing education students and online learners. The college offers a wide range of market-driven programs in a number of different disciplines including culinary, hospitality, tourism, horticulture, business, information technology, media, art, design, general arts, science, skilled trades, justice, emergency services, health and engineering technology, enabling students to develop the skills required to meet the demands of today’s job market. A three-phase expansion of the college’s Whitby campus was completed in 2013 when the 36,000-square-foot Centre for Food opened on the northwest corner of campus. Accommodating approximately 900 additional students studying in culinary, hospitality, event management, food science, and agricultural and horticultural programs, the CFF features Bistro ’67, a new, 70-seat, full-service, green-certified teaching-inspired restaurant and Pantry, a retail store featuring fresh-baked items, meals-to-go, preserved foods and ready-to-cook meals created by students in the college’s culinary programs. For more information, visit www.durhamcollege.ca or call 905.721.2000. Media contact: Krista Luxton Communications and Marketing 905.721.2000 ext. 2333 krista.luxton@durhamcollege.ca Meghan Ney Communications and Marketing 905.721.2000 ext. 6219 meghan.ney@durhamcollege.ca SHARE:
App Store
Google Play