Durham College’s Experience DC campaign offers chance to win $1,000 Posted on November 19, 2014 at 11:23 am. The topic is Experience, the rest is up to you – contest open to Ontario residents over age 15 Oshawa, Ont. – Durham College today announced an exciting new Experience video contest launched via Experience DC, the most progressive marketing campaign in the college’s history. Open to any resident from across Ontario who is over the age of 15, entrants to the Experience video contest will enter to win one of three $1,000-cash prizes by submitting a 15-second video via Instagram, with the creators of the top three videos that secure the most votes awarded the cash prizes and bragging rights. “We’ve been sharing our experiences with people since Experience DC launched in September and it has been so much fun giving people a glimpse into our lives as students of Durham College,” said Matisse Hamel-Nelis, a second-year Public Relations student and member of Team Experience. “I can’t wait to see how people interpret the contest tagline and I’m excited for others, whether here on campus, within the local community, or across the province, to start sharing their experiences with us.” With the contest officially launched by Team Experience, who shared the news with visitors to the college’s Open House on November 15 via face-to-face interaction and online demonstrations, video entries will be accepted via Instagram until Thursday, January 15. Contestants are invited to visit www.durhamcollege.ca/win to view Experience videos posted by members of Team Experience and find inspiration for their entries. “Experience DC is all about making connections and showing the world the heart of Durham College – our people – in a very authentic way,” said Carol Beam, executive director, Communications and Marketing, DC. “Our new Experience video contest will further bring that message to life as people submit their own experiences, sharing them on social media to gain votes and make new connections in the spirit of friendly competition.” The Experience video contest falls perfectly in line with the college’s multi-platform Experience DC campaign, which is bringing the college experience to prospective and current students, parents, teachers and the community via an amazing and unique group of 14 students representing a wide cross-section of programs, personal interests and personalities. They are each offering a unique perspective of what a year in the life of a DC college student is really like through a specially designed website, personal interaction and other social media platforms including blogs, videos, Facebook, Twitter and Instagram. Team Experience is comprised of: Adriana Reyes (Business Administration – Marketing) from Lima, Peru. Christian Schortemeyer (Business Administration – Marketing) from Burlington, Ontario. Connor Burns (Business Administration – Accounting) from Bowmanville, Ontario. Gregory Hammond (Computer Programmer) from Ajax, Ontario. Heather Bulman (Public Relations) from Peterborough, Ontario. Jake Moss (Advertising and Marketing Communications) from Oshawa, Ontario. James Domingo (Computer Systems Technician) from Brooklin, Ontario. Josephine Spitale (Paralegal) from Toronto, Ontario. Kayley Cheung (Public Relations) from Uxbridge, Ontario. Kerri-Ann Williams (Biomedical Engineering Technology) from Kingston, Jamaica. Kristen Gomes (Broadcasting for Contemporary Media) from Toronto, Ontario. Hamel-Nelis from Oshawa, Ontario. Rebecca Haslam (Special Events Planning) from Whitby, Ontario. Sean Noseworthy (Biomedical Engineering Technology) from Burlington, Ontario. Experience DC was created, developed and executed by the college’s Communications and Marketing department to uniquely support the college’s recruitment strategy, enhance reputation and build the DC brand including attracting the attention of the Durham Region, Peterborough/the Kawarthas and Markham/Vaughan markets with robust campaign marketing initiatives in all three areas. The campaign is supported by a multi-layered advertising strategy, which is aimed at getting the college’s target markets to visit the website and interact with one or more Experience DC students. Members of Team Experience are featured on hundreds of websites including social media, Cineplex theatres, transit buses and shelters, newspapers, shopping malls, radio and more. To enter the contest or vote on your favourite video visit www.durhamcollege.ca/win. -30- About Durham College At Durham College, the student experience comes first. In September 2014, the college welcomed more than 30,000 students to campus including more than 11,000 full-time post-secondary and apprenticeship students as well as part-time and continuing education students and online learners. The college offers a wide range of market-driven programs in a number of different disciplines including culinary, hospitality, tourism, horticulture, business, information technology, media, art, design, general arts, science, skilled trades, justice, emergency services, health and engineering technology, enabling students to develop the skills required to meet the demands of today’s job market. A three-phase expansion of the college’s Whitby campus was completed in 2013 when the 36,000-square-foot Centre for Food opened on the northwest corner of campus. Accommodating approximately 900 additional students studying in culinary, hospitality, event management, food science, and agricultural and horticultural programs, the CFF features Bistro ’67, a new, 70-seat, full-service, green-certified teaching-inspired restaurant and Pantry, a retail store featuring fresh-baked items, meals-to-go, preserved foods and ready-to-cook meals created by students in the college’s culinary programs. For more information, please visit www.durhamcollege.ca or call 905.721.2000. Media contact: Lisa Power Durham College 905.721.2000 ext. 2952 lisa.power@durhamcollege.ca SHARE:
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