Durham College recognized for being social media savvy

Durham College (DC) was recently ranked among the top 20 performing Canadian post-secondary institutions on Facebook and Twitter by Engagement Labs – a technology and data company that provides full-service, next-generation social technology solutions for marketers.

The colleges and universities were graded based on an eValue score, which measures the institution’s social media and digital marketing efforts and awards a score out of 100. Criteria includes the level of engagement, the unique reach content received and how frequent, fast and well the organization responds to conversations generated on their social media sites.

This is the second time in 12 months that DC has been recognized for having one of the top social media presences within Canadian post-secondary institutions, having been noted as one of Canada’s top 10 social colleges of 2014.

“We’re always looking for innovative and meaningful ways to connect with prospective and current students,” said Carol Beam, executive director, Communications and Marketing at DC. “For us, communication is a two-way street and it’s just as important to engage with our stakeholders as it is to share information. This helps us establish an inclusive and transparent community both on campus and online.”

In 2014, DC launched a major multi-platform social media Experience DC campaign – the most progressive marketing campaign in the college’s history. Fourteen students from all walks of life provided an authentic perspective of college life at DC.

The campaign was so successful that it will run again throughout the 2015/2016 academic year, but has expanded to include employees.

Many of DC’s employees and departments, including DC President Don Lovisa, are already active on social media to provide a more exclusive look at all the exciting programs, highlights and events happening on campus.

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