DC’s new virtual assistant leverages technology to improve online chat experience

Getting the answers to questions about studying at Durham College (DC) is now even easier with the new DC Virtual Assistant, an AI-powered chatbot that leverages technology to enhance users’ experience.

Last year, more than 35,000 conversations and 5,000 hours of chat time with DC’s live operators were logged during business hours, highlighting the need for an innovative solution to manage the high volume of questions and provide timely support. The DC Virtual Assistant, which launched this week, is available around the clock, ensuring users can have their questions answered at any time and helping to reduce wait times when needing to connect with a live agent.

The DC Virtual Assistant will support prospective students, applicants and current students with admissions and enrolment-related questions through the Live Chat option on the Admissions, Enrolment Services, International Education, and Student Recruitment webpages. Users will continue to be able to access Live Chat to connect with a DC employee during regular business hours.

“Our goal is to ensure that students can access the information they need quickly and easily at any time of day,” said Thom MacDonald, Associate Vice-President, Academic (Enrolment and International Education) and Registrar at DC. “By harnessing the power of Generative AI, DC continues to evolve and improve how we support our community.”

To use the DC Virtual Assistant, please visit DC’s Live Chat webpage.