IRAP Funding at Mixed Reality Capture Studio at Durham College

The Mixed Reality Capture (MRC) Studio at Durham College boasts one of only three state-of-the-art Motion Capture (MoCap) stages in Canada. Equipped with Captury technology and expert staff capable of supporting projects to develop solutions using; immersive experiences, motion capture, gamified training, augmented reality, virtual asset creation, product prototyping & visualization, interactive story telling & simulation and training. The research facility allows small and medium businesses in a wide cross section of sectors and industries to leverage these advanced technologies to enhance their innovation capabilities and market competitiveness.

MRC Studio is offering eligible organizations access to The Contribution to Organization (CTO) funding to support innovation and technology development in Canadian businesses. This funding is offered through the National Research Council of Canada Industrial Research Assistance Program (NRC IRAP) and is designed to assist small and medium-sized enterprises (SMEs) by providing financial support for research and development projects that lead to new or improved products, services, or processes.

The program offers financial contributions that cover a portion of salaries, related to R&D activities. This support enables businesses to accelerate their development timelines and reduce financial risks associated with innovation.

Businesses can undertake a variety of innovative projects at the Mixed Reality Capture (MRC) Studio at Durham College, including:

Immersive Experiences: Create immersive mixed reality experiences for marketing, education, entertainment, and simulation purposes.
Motion Capture (MoCap) Projects: Capturing and applying precise motion data for character animation in games, films, and other digital media.
Gamified Training Programs: Designing interactive and engaging training modules that utilize gamification principles to enhance learning experiences.
Augmented Reality (AR) Applications: Developing AR apps that overlay digital information on the physical world for various industries, including retail, healthcare, and education.
Asset Creation: Developing high-quality 3D models, environments, and animations for films, games, and mixed reality applications.
Product Prototyping and Visualization: Using mixed reality to create and visualize prototypes, allowing for better design and development processes.
Interactive Storytelling: Crafting compelling, interactive narratives that utilize virtual and augmented reality to engage audiences in new ways.
Simulation and Training Scenarios: Developing complex simulation environments for training purposes in fields such as healthcare, aviation, and emergency response.
Next-Gen Content Creation: Develop workflows using AI-supported content creation, enabling businesses to produce innovative and automated digital assets, expand service offerings and reach new markets.