Is New Product Development Costing Your Craft Brewery Too Much?

At the Centre for Craft Beverage Innovation (CCBI), we understand that running a brewery can be challenging. Creating innovative products is a key strategy for attracting new customers and retaining existing ones.

Some new products come with higher risks, but we’ve got you covered! Our 50L brew house features tanks much smaller than the average craft brewery, allowing you to experiment with innovative products at a fraction of the risk and cost. This means you can explore those creative ideas that are a bit outside your usual production without the usual worries.

The CCBI brew house and fermentation tanks offer the same level of control as a commercial craft brewery, complemented by one of the top beer labs in Canada. Our skilled team is available to collaborate with you on a project-by-project basis, acting as an extension of your own. When you partner with us, we take the time to fully understand your goals, provide technical insights, and align on the desired outcomes for your final product.

In addition to brewing notes, we provide key characteristic test results that help you quickly scale up to production volumes, reducing the risk of blending or, even worse, losing a batch.

If your project qualifies for government funding, we can assist with grant writing, manage the project development and budget, all as an extension of your team. We also offer fee-for-service projects and can provide a quote tailored to your needs.

Selling samples through your taproom can significantly offset development costs without occupying valuable production tank space. This approach also saves time by minimizing trial and error.

If experimentation is part of your brand’s DNA, CCBI can assist with new product development that rapidly scales to your profitability targets. This not only boosts sales at healthy margins but also optimizes your production team’s time and capacity for making sellable products instead of just experimenting.

The CCBI also offers QC product lab testing and brewery quality management support, all aimed at improving your bottom line.

If you’re interested in exploring how CCBI can help you achieve your brewery goals, email chris.gillis@durhamcollege.ca.