Revenue Generation for Sport

Students explore the key areas and strategies of generating income for sport organizations, events, and facilities in the dynamic and competitive sport industry. The course covers sales, sponsorship, and other emerging sources of revenue such as sports betting, grant writing, and memberships. The course also addresses the challenges and opportunities of revenue generation in the context of changing consumer preferences, market trends, ethical issues, and legal regulations. The course aims to equip students with the knowledge and skills to design, implement, and evaluate effective revenue generation plans for sport entities.