Make-Up Artistry Marketing Strategies

Create Your Brand! This course will give students a practical introduction and understanding of how to market oneself in the cosmetics industry, as well as how to identify, attract and retain a loyal client base. Students will learn the importance of personal branding, and various traditional and digital marketing strategies commonly used in the cosmetics industry, including how to use social media as part of a strategic marketing plan. Students will create a professional personal branding toolkit to tactically promote their services as a freelance cosmetic professional.