Spa Marketing Strategies

This course will give students a practical introduction and understanding of marketing in the esthetics and spa industry to identify, attract and retain a loyal client base. Students will learn the importance of personal branding, and various traditional and digital marketing strategies commonly used in the esthetics and spa industry, including how to use social media as part of a strategic marketing plan. Students will create a professional personal branding toolkit to learn how to tactically promote their services when entering the industry.