Agency Creative Production

This course is designed for second year advertising students as a simulation of the creative development and production process experienced at advertising/communications agencies. Students will have the ability to conceptualize, create and produce a variety of advertisements for different target audiences. Students assume the role of creative production artists while working in collaboration with their account service peers to create materials for real clients. In the subsequent semester students will change roles to gain a different perspective for the tasks and responsibilities performed by those in both account service and creative roles.