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Students will be introduced to the concept of project management. Emphasis will be placed on the processes utilized by specialized teams to assist in task completion. Topics will cover the core project management process groups (5) and knowledge areas (10) in addition to exploring the primary tools and techniques used to manage projects effectively. Students will practice initiating project requests while learning how to control and monitor project performance to ensure all work is delivered on time, budget, and to the standards set by ad agencies and their clients. Students will be encouraged to apply the learned project management practices in their other course work.