Search Marketing and SEO

The Search Marketing & Search Engine Optimization course provides students with the skills and knowledge to leverage promotional vehicles in developing and executing a sound integrated digital marketing communications plan. Learners will be armed with the knowledge required to identify the various types of search engine advertisements, their individual parts, analyze the effectiveness of existing search marketing advertising campaigns and utilize the technical skills required to improve campaign performance. Through the practical study of both On-Site AND Off-Site SEO, students will be able to leverage these tools to improve website relevance, through search engine ranking on relevant searches, and drive online traffic and profitability. Not solely North American based, students will uncover and explore Global trends as well as offer actionable insights as to how local and international business owners can effectively use these advertising mediums.