Advertising and Sales Strategies

Build and practice essential advertising and sales strategies useful for small businesses in the digital age. Develop an Integrated Marketing Communications (IMC) Plan using current online and social media trends. Learn core marketing principles, branding, content creation, influencer marketing, SEM, SEO, and data analytics for measuring campaign effectiveness. Explore CRM strategies, e-commerce, and the role of AI in marketing. Engage in hands-on activities such as case studies, group projects, and role-plays to develop skills for effective marketing and sales strategies in today's dynamic business environment.