Durham College (DC) president Don Lovisa is giving James Corden, host of The Late Late Show with James Corden, some competition! Lovisa has teamed up with DC alumnus (and returning student) Sarah Mark to celebrate her recent achievements, including her Top 40 hit song Tun Up, with a take on Corden’s popular Carpool Karaoke videos.
“Sarah’s success story is quite unique, so we knew we wanted to share it in a unique way,” said Lovisa. “And what better way to celebrate a graduate of our Music Business Administration program and her burgeoning music career than with a video that features her song and lets us have some fun at the same time?”
An international student from Trinidad and Tobago, Mark graduated from DC in June 2016 just as her song was beginning to get airtime on popular radio stations across Canada, and even catching the attention of TV personality and radio host Ryan Seacrest. She returned to DC in September to complete a third year of studies and earn additional credentials in DC’s Music Business Management program.
The two-year Music Business Administration and three-year Music Business Management programs prepare students to enter the competitive music industry equipped with a solid foundation of business knowledge and plenty of hands-on experience. Students develop skills in management, marketing, promotions and small business while also learning the essentials of event production, live sound reinforcement, studio operations and media.