A team of dedicated students from Durham College’s (DC) sports administration and business management programs kicked off the 12th annual PrimeTime Sports and Entertainment Sport Management Conference and Tradeshow earlier this month as they competed against local universities in a business case study competition in Toronto.

An annual conference tradition that aims to create a positive hands-on learning experience for emerging sports business professionals, this year’s case centered around the challenge of growing and enhancing fan engagement for the Maple Leaf Sports & Entertainment Raptors Uprising GC esports team, which competes in the NBA 2K League.

The only college team to participate, DC’s Jacqueline Tieu, Trevor Anniss, Colin Shuringa, Megan Longpre, and Bobby Pelleschi were given 24 hours to conduct their case analysis and put together a 15 minute pitch presentation and recommendation. After passing the first round of judging, the team went on to the final round, where they received praise from a tough panel of judges, who commended them for their adaptability, creativity and analytical thinking in both rounds. In the end, DC’s team tied for third place with University of Toronto – Mississauga.

Congrats to our students on their achievement!