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DC is committed to providing students with a high-quality academic experience. All scheduled academic activities and services continue as planned during Ontario’s stay-at-home order, including on-campus learning through classes and labs. For a full list of what is open on campus or operating virtually, please visit our COVID-19  winter semester page.
Learn more about courses and services being offered remotely. COVID-19 Pre-entry Screening Questionnaire Report if you are unwell

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  • Sport Administration (two-year)/Sport Management (three-year)

Sport Administration (two-year)/Sport Management (three-year)

Credential
Ontario College Diploma/Advanced Diploma
Location
Oshawa
School
School of Business, IT & Management (BITM)
Length
Four semesters/six semesters
OCAS Code
SPAD
Next Intake
September 2021   +View all Intakes
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Apply Now
  • Overview
  • Program Details
  • Admission Requirements
  • Courses
  • Costs
  • Career Options
  • Field Placement
  • Transfer

Program Overview

With a unique combination of business skills and a solid understanding of the sport industry, sport managers oversee professional and amateur athletes and teams; co-ordinate sporting events; and work behind the scenes at some of the biggest sporting venues in the world.

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
  • Grade 12 English (C or U) (minimum 60 per cent)
  • Grade 11 mathematics (C, M or U)

View All Requirements

Tuition

Year one domestic: $2,722 (CAD)
Year one international: $13,322 (CAD)

View Full Costs

Semester 1 Courses

  • Financial Management Of Sports Organizations I (ACCT 1316)
  • Communication & Research In Sport (COMM 1369)
  • Computer Applications 1 - Sport (COMP 1336)
  • Sport Marketing I (MKTG 1311)
  • Introduction To Sport Management (SPAD 1301)
  • Sport Organization In Canada (SPAD 1303)

View All Courses

Full-semester Field Placement
Full-semester Field Placement
Industry Networking
Industry Networking
Management
Management

Technology recommendations

To help students succeed in programs with remote learning requirements, Durham College’s IT Services department has identified minimum technology recommendations. While these are not program requirements, these suggestions will help ensure students have the right tools to support a quality remote learning experience.

View All Recommendations

Intakes and Availability

Date Domestic Availability International Availability
September 2021OpenOpen

Career Options

WHAT YOU COULD BE:

  • Event/game day coordinator
  • Facility manager
  • Program coordinator
  • Sport marketing coordinator
  • Sporting goods professional
  • Account executive
  • Brand manager
  • Team operations manager
 

View all Career Options

Program Details

As a graduate of Canada’s longest-running college sport management program, you will be prepared to excel in an administrative or management role in the business of sport. With a focus on developing skills related to all aspects of the Canadian sports scene, you will be prepared to enter into any specific sport-related fields by applying the knowledge, experiential learning and concepts gained inside and outside of the classroom.

The program begins with coursework in fundamental business skills and sport industry understanding, progressing to more advanced applications and hands-on learning experiences in the subsequent semesters. In addition to formal classroom work, this program offers numerous volunteer and networking opportunities, an overnight leadership camp in the third year and a variety of experiential learning options to prepare you for this chosen career.

Please note: After completing two years of sport study you may choose to graduate with a diploma in Sport Administration.

If you hold a diploma or degree, you may wish to explore the two-semester Sport Business Management graduate certificate program.

In The News

  • Four DC alumni working abroad talk sports and law enforcement during DC Talks: Global Graduate
  • Alumni stories - Scott Clark
  • DC students raise $20,000 for Durham Outlook through Hockey Helps the Homeless
  • Esports gaming arena up and running at Durham College
  • Pro Sports Business Leaders coming to BC
  • DC celebrates student athletes’ academic success
  • Selling sports for a good cause
  • Lindsay Panchan breaks DC women’s basketball single game scoring record
  • DC grads return to share their experiences during Alumni in the Pit
  • Durham College students put the spotlight on sports
  • DC alumnus addresses new graduates at spring convocation
  • Durham College alumni recount their roads to success
  • President and CEO of Rogers Media talks sports with students
  • Big names in sports broadcasting highlight annual sport business conference
  • DC grad shoots and scores a winning career

 

Program Learning Outcomes

  1. Examine the role of management in organizations and apply those skills to the sport industry.
  2. Apply marketing concepts to the sport industry.
  3. Assess the political, sociological, economic, historical and ethical parameters that influence sport.
  4. Develop and apply personal and professional ethics.
  5. Explain the structure, governance and operations of sport organizations.
  6. Apply accounting knowledge and skills to the operation of sport business.
  7. Develop attitudes, skills and knowledge for career success in a workplace environment.
  8. Establish a personal and professional career plan.
  9. Plan, execute, and evaluate events.

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
  • Grade 12 English (C or U) (minimum 60 per cent)
  • Grade 11 mathematics (C, M or U)

Courses

The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyCampus.

Semester 1

  • Financial Management Of Sports Organizations I (ACCT 1316)
  • Communication & Research In Sport (COMM 1369)
  • Computer Applications 1 - Sport (COMP 1336)
  • Sport Marketing I (MKTG 1311)
  • Introduction To Sport Management (SPAD 1301)
  • Sport Organization In Canada (SPAD 1303)

Semester 2

  • Communication In Sport II (COMM 2312)
  • Computer Applications II - Sport (COMP 2330)
  • General Education Elective (GNED 0000)
  • Program & Event Management (MGMT 1311)
  • Sport Marketing II (MKTG 2304)
  • Sport In Society (SPAD 1305)

Semester 3

  • Financial Management Of Sport Organizations II (ACCT 2301)
  • General Education Elective (GNED 0000)
  • Facility Management (MGMT 1315)
  • Sporting Goods Management (MGMT 1317)
  • Career Planning For Sport (MGMT 1366)
  • Volunteer And Non-Profit Management (MGMT 4304)

Semester 4

  • General Education Elective (GNED 0000)
  • Team & League Management (MGMT 1316)
  • Sport & Event Marketing (MKTG 1308)
  • Public And Media Relations (PRMR 1302)
  • Sales (SALE 4301)
  • Sport Tourism (SPAD 1304)

Semester 5

  • Digital Media In Sport (COMP 5309)
  • Fieldwork - Sport Seminar (FWK 2362)
  • Leadership In Sport (HR 3301)
  • Sport And The Law (SPAD 2301)
  • Sport Finance (SPAD 2303)
  • Global Sport (SPAD 4303)
  • Partnership In Sport (SPAD 4304)

Semester 6

  • Fieldwork - Sport (FWK 4313)

Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2020-21 program of study may be modified to accommodate program delivery changes. Students should refer to their timetable for the most up-to-date course information.

Costs

Career Options

WHAT YOU COULD BE:

  • Event/game day coordinator
  • Facility manager
  • Program coordinator
  • Sport marketing coordinator
  • Sporting goods professional
  • Account executive
  • Brand manager
  • Team operations manager
 

WHERE YOU COULD WORK:

  • Amateur sport associations and organizations
  • Community sport programs, facilities, clubs and events
  • College and university athletics departments
  • Professional sport teams and leagues
  • Sporting goods manufacturers, distributors and retailers
  • Private and public sport facilities
  • Sport and event partners, agencies, sponsors and media

Field Placement

Advanced diploma students will have their learning experience complemented by a 500-hour field placement in the final semester of the program. Assistance in securing a position is provided by faculty.

Program Transfer, Degree Completion and Additional Credentials

Qualifying graduates of the advanced diploma Sport Management program with a minimum grade point average of 3.5 can apply directly to third year of the Bachelor of Human Kinetics (Sport Management) program at the University of Windsor.
Durham College also offers degree completion opportunities with a number of Canadian and international institutions. Sample diploma-to-degree opportunities include:

  • Bachelor of Commerce (Honours) bridge – University of Ontario Institute of Technology (UOIT)
  • Bachelor of Arts (Honours) – Educational Studies and Digital Technology – UOIT
  • Bachelor of Human Resources and Labour Relations - Athabasca University
  • Bachelor of Management (three-year) - Athabasca University
  • Bachelor of Management (four-year) - Athabasca University
  • Bachelor of Management (four-year with major) - Athabasca University
  • Bachelor of Business Administration (Management) - Davenport University
  • BBA/MBA (Strategic Management) - Davenport University
  • Bachelor of Business Administration (Sport Management) - Davenport University
  • Bachelor of Science (Honours) Sports Studies - Hartpury College
  • Bachelor of Arts (Hons) in Business Studies with Sport Management – Limerick Insitute of Technology
  • Bachelor of Business Administration – Royal Roads University 
  • Bachelor of Business Administration - Royal Roads University
  • Bachelor of Commerce in Entrepreneurial Management - Royal Roads University

Advanced Diploma graduates may also be eligible to apply their academic credits to:

  • Bachelor of Commerce (Honours) bridge – University of Ontario Institute of Technology (UOIT)
  • Bachelor of Arts (Honours) – Educational Studies and Digital Technology – UOIT
  • Bachelor of Commerce - Athabasca University
  • Bachelor of Commerce (with major) - Athabasca University
  • Bachelor of Science (Honours) Sports Studies - Hartpury College
  • Bachelor of Business Administration - Royal Roads University
  • Bachelor of Commerce in Entrepreneurial Management - Royal Roads University
  • Bachelor of Human Kinetics (Honours Kinesiology) with Sport Management Major - University of Windsor

Please visit our pathways page to learn more about how you can transfer your credits towards a degree.

 

 

Technology Recommendations

To help students have the best remote learning experience possible, Durham College’s IT Services department has identified technology recommendations for each program based on course needs and software requirements. While not required, students may want to consider these suggestions if they are purchasing a computer or laptop for the upcoming academic year.

Processor: i3
RAM: 4GB
Storage: 256GB SSD
Operating System: Microsoft Windows 10 Professional or Education x64 SP1
Internet Browser: Internet Explorer 11 or Google Chrome (newest version) or Firefox (newest version)
Network Adapter: 802.11ac 2.4/5 GHz wireless adapter
Camera: Webcam/built-in camera
Internet connection

Questions regarding technology recommendations can be directed to the IT Service Desk  or the school office.

Sport Administration (two-year)/Sport Management (three-year) in the news

Four DC alumni working abroad talk sports and law enforcement during DC Talks: Global Graduate
Alumni stories - Scott Clark
Esports gaming arena up and running at Durham College
 View more News
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