Motors were running and engines were revving at Durham College from May 21 to 23 as the Whitby campus hosted the second General Motors (GM) Drive and Ride event.

In honour of the release of the completely revolutionized 2014 GMC Sierra and 2014 Chevy Silverado, GM will be travelling to different venues across Canada all summer, giving local GM salesmen a chance to become knowledgeable of these new vehicles and have a little fun with hands-on experience.

Craig Campbell, Pro Plus GM – training manager, Corporate Training Services, said that the tour kicked off at Durham College and will be expanding to 11 cities in total. “This is the first event in all of Canada and it happened in the Durham College parking lot,” he said.

Hundreds of local car dealers gathered over a three-day span to participate in a series of pylon-marked obstacles while driving the latest models. Three other competing automotive brands were compared in this five-module course to ensure GM remained the top brand of vehicles in its class.

The event included an off-road environment, driving dynamics skid pad, trailer towing and street driving, with other workshops located inside the Skills Training Centre.

A former graduate of Durham College’s Marketing program, Campbell says Durham College has provided its facilities to GM workers for the past 20 years to develop new strategies in areas of selling, retail training, advertising and customer aspects.

“When dealers go through product training, they go through us. Durham College Corporate Training Services employees train them,” said Campbell. “We work hand-in-hand. We shoot 25 walk-around videos (of vehicles) a year, develop broadcast literature and hundreds of different selling skills online or in the course, and Durham College employees put it together.”