As his last live performance of the year quickly approaches, Durham College (DC) student Cale Crowe feels confident about setting new goals for 2017.
On Friday, December 30, the third-year Music Business Management (MBM) student will play his 112th show of the year at Oshawa’s The Moustache Club, greatly surpassing his goal of doing 100 shows in 2016.
In addition to besting his goal, Crowe also landed a plum MBM work placement position at Warner Music Canada as a digital marketing intern.
“I wouldn’t have been able to land this internship if it wasn’t for my program at DC,” said the modern folk-rock troubadour, who has several videos on YouTube. “The MBM program has taught me how to be a better speaker and listener. The classes also provide safe learning spaces where it’s acceptable to make mistakes and to learn from them. The professors are there to not only share their knowledge, but to make sure students understand it, and that’s because they care about both the students and the future of the music industry.”
Crowe’s placement has allowed him to connect with people in different departments at Warner Music Canada and gain diverse experience. “A lot of my job involves collecting raw data and helping my superiors and supervisors analyze and interpret it. I’ve also done some work with the A&R [Artists & Repertoire] department.”
His studies and training at DC have provided him with a foundation for a career and a life in music that he has always wanted, said Crowe, who was born and raised in Alderville, near Cobourg, and performs regularly in Kingston, Peterborough and Oshawa.
While 2016 has been a very good year for him, 2015 wasn’t bad either as Crowe released his debut album, Stars and Promises, which is available on iTunes. Looking ahead, as he prepares to graduate in 2017, Crowe feels positive about his life in music. “I crave the atmosphere that surrounds the music industry – be it live performance or administrative work, or something in between, as long as I’m contributing to music I will be satisfied.”
Crowe says he may even set a goal of 200 live shows in the New Year.
Photo credit: Lana Missen