Students from the Durham College’s (DC) Marketing – Business Administration program successfully competed at the 2020 Scotiabank Vanier College National Marketing Case Competition, placing second and taking home silver.
Facing off against 25 teams from across Canada, the DC students emerged victorious following several intense three-hour rounds of competition, where real-world marketing challenges were presented and competitors were required to develop and present their creative solutions. Teams were assessed on the value and practically of those solutions and the quality of their presentations.
Using skills developed and honed in the classroom, the DC students responded to the challenges by identifying new markets to support business expansion for a health supplement company and helping a capital management firm appeal to a younger demographic.
Congratulations goes to second-year students Ryan Ashton and Brendan Scott and third-year students Kaitlyn Brasier and Chin-Ting Sherwin for their stellar performance at the national competition.