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  • Marketing – Business Administration (Co-op option available)

Marketing – Business Administration (Co-op option available)

MINISTRY-APPROVED PROGRAM TITLE: BUSINESS ADMINISTRATION – MARKETING


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Credential
Ontario College Advanced Diploma
Location
Oshawa
OCAS Code
BMKG
Next Intake
September 2023
View all intakes
Faculty
Faculty of Business
Length
Six semesters
Laptop
Learn more about laptop requirements
Co-op
Learn more about co-op options
Delivery
For program delivery information, click here.
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Program Overview

This three-year program gives you the opportunity to stand out to employers by developing advanced skills in digital automation and analysis, marketing management, the psychology of consumer behaviour and gamification. You’ll develop the critical thinking and interpersonal skills today’s employers demand.

Through partnerships with more than 100 companies, this program offers hands-on learning through marketing projects and work placements with real-industry clients. Whether you choose the four-week field placement or the competitive four month paid co-op option, you will gain practical work experience that sets you apart while building a network of industry contacts.

This program also includes a capstone course where you will work as part of a team to develop a comprehensive marketing strategy for a real business. At the same time, you will have the opportunity to work with students from other business, design and technical programs outside the Marketing program, through the highly interactive Cross-Functional Collaboration course. This innovative course, which is unique to Durham College, simulates the dynamic work environment of a marketing professional.

Intakes and Availability

Date Domestic Availability International Availability
September 2023OpenOpenApply now
January 2024Open Apply now
ProgramHighlights
  • Success Stories
  • Resources
  • Success Stories
  • Resources
Durham College announces partnership with Chambers of Commerce and Boards of Trade across Durham Region
DC marketing students find success at the Great Canadian Sales Competition
DC alumnus, one of the youngest vice-presidents on Bay Street, speaker at convocation
Durham College 2023 Viewbook
Lead the way
2023 Viewbook
Read Now
Other Resources
  • Graduate Employment Report [PDF]
  • Attend a Program Information Webinar
  • Financial Aid Information
Marketing Strategy
Digital Analytics
Customer Experience Design

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
    AND
  • Grade 12 English (C or U)
  • Grade 11 mathematics (C, M or U)

SEPTEMBER OR JANUARY START:

  • You may enter Year 1 of the Business or Business Administration program in September or January
  • If you begin classes in January, you will complete semesters 1 and 2 from January to August and start Year 2, Semester 3 immediately in September.

Tuition

  • Year one domestic: $2,722 (CAD)
  • Year one international: $14,186 (CAD)

View full costs

Semester 1 Courses

  • Introduction to Accounting (ACCT 1101)
  • Business Computer Applications 1 (COMP 1112)
  • Financial Planning (FINC 1100)
  • Human Resource Management 1 (HURM 1100)
  • Marketing 1 (MKTG 1100)
  • Supply Chain Management (SCMT 1100)

View all courses

Marketing Strategy
Marketing Strategy
Digital Analytics
Digital Analytics
Customer Experience Design
Customer Experience Design

Co-operative Education (co-op)

The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals.

View more

Career Options

WHAT YOU COULD BE:

    • Digital marketing manager/specialist/co-ordinator
    • Digital marketing analyst
    • Marketing analytics manager/specialist/co-ordinator
    • Social media manager/co-ordinator/analyst
    • Marketing manager/analyst/co-ordinator
    • Corporate account manager
    • Campaign manager
    • Business development manager
    • Marketing research manager
    • Brand manager/analyst
    • Content creation manager
    • Community manager

View all career options

Connect with us

Program related questions?

Email
Live Chat

Application related questions?

Email
Live Chat

Co-op questions?

Email

International Students

Email
Live Chat
905.721.2000 ext. 7697

Domestic students

905.721.3000

Connect with us

Program related questions?

Email
Live Chat

Application related questions?

Email
Live Chat

Co-op questions?

Email

International Students

Email
Live Chat
905.721.2000 ext. 7697

Domestic students

905.721.3000

Program Details

NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.

This advanced three-year Marketing program provides a rich, hands-on learning experience that will set you apart from other marketing graduates. In addition to the many benefits of the two-year program, you will gain extensive practical industry-related experience by working directly with real companies to build your professional resume. You will also develop effective leadership and interpersonal skills working in collaboration with students from other program disciplines.

Industry Partners:

  • More than 100 companies participate in this program’s field placement, co-op and/or course projects.
  • Our program was developed in collaboration and consultation with a variety of industry leaders to ensure students gain the most up-to-date and relevant knowledge to succeed in this fast-paced and evolving career, including: Rogers Media, Canadian Broadcasting Corporation (CBC) and Maple Leafs Sports and Entertainment (MLSE).
  • Local chambers of commerce partnerships, include:
    • Ajax-Pickering Board of Trade
    • Brock Board of Trade
    • Clarington Board of Trade
    • Newcastle & District Chamber of Commerce
    • Greater Oshawa Chamber of Commerce

Additional Credentials:

Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:

  • Microsoft Office Specialist: Word Associate (COMP1209)
  • Microsoft Office Specialist: PowerPoint Associate (COMP1209)
  • Microsoft Office Specialist: Excel Associate (COMP2209)
  • Microsoft Office Specialist: Excel Expert (if applicable currently will be offered in Accounting and Supply Chain programs)
  • Google AdWords Certification
  • Hootsuite Certification
  • Certified Sales Associate (CSA) designation

Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.

ACCREDITATIONS AND ASSOCIATIONS

First-year students enrolled in a diploma program or select graduate certificate program through the Faculty of Business will receive a membership to all eight of Durham Region’s Chambers of Commerce and Boards of Trade for the duration of their studies, plus an additional year following graduation. As one of the only colleges in Ontario with this offering, DC is proud to provide students access to local businesses at a regional level.

The eight Chambers of Commerce and Boards of Trade include:

  • Ajax-Pickering Board of Trade
  • Brock Board of Trade
  • Clarington Board of Trade
  • Greater Oshawa Chamber of Commerce
  • Newcastle and District Chamber of Commerce
  • Scugog Chamber of Commerce
  • Uxbridge Chamber of Commerce
  • Whitby Chamber of Commerce

Membership benefits:

  • Opportunities to connect with over 2,500 local businesses and jumpstart your career by networking with potential future employers;
  • Access to professional development events across Durham Region to gain unique business insights and learn from industry leaders; and
  • Learning opportunities to develop the in-demand skills to launch a successful career.

Image for bitm-chamber-partnership-programpg.

Program Learning Outcomes

  1. Develop a marketing plan that will meet the needs or goals of a business or organization.
  2. Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
  3. Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
  4. Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
  5. Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  7. Conduct market research to provide information needed to make marketing decisions.
  8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  9. Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  11. Develop learning and development strategies to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  14. Apply the principles of business ethics and corporate social responsibility to business decisions.

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
    AND
  • Grade 12 English (C or U)
  • Grade 11 mathematics (C, M or U)

SEPTEMBER OR JANUARY START:

  • You may enter Year 1 of the Business or Business Administration program in September or January
  • If you begin classes in January, you will complete semesters 1 and 2 from January to August and start Year 2, Semester 3 immediately in September.

Courses

The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC.

Semester 1

  • Introduction to Accounting (ACCT 1101)
  • Business Computer Applications 1 (COMP 1112)
  • Financial Planning (FINC 1100)
  • Human Resource Management 1 (HURM 1100)
  • Marketing 1 (MKTG 1100)
  • Supply Chain Management (SCMT 1100)

Semester 2

  • Communication Foundations (COMM 1100)
  • Business Computer Applications 2 (COMP 1214)
  • Macroeconomics (ECON 1202)
  • General Education Elective (GNED 0000)
  • Business Mathematics (MATH 1207)
  • Marketing Presentation Skills (MKTG 1210)
  • Marketing 2 (MKTG 2200)

Semester 3

  • Business Communications 2 (COMM 3202)
  • Computer Apps In Marketing (COMP 2207)
  • Principles Of Sales (COMR 2100)
  • Microeconomics (ECON 2200)
  • General Education Elective (GNED 0000)
  • Marketing Research Techniques (MKTG 3204)
  • Integrated Marketing Communication (MKTG 3207)

Semester 4

  • General Education Elective (GNED 0000)
  • Marketing Law (LAWW 2105)
  • Project Management for Marketing (MGMT 2105)
  • Design Literacy for Marketing (MKTG 2100)
  • Channel and Retail Marketing (MKTG 3208)
  • Digital Marketing (MKTG 4207)
  • Statistics for Business (STAT 2200)

Semester 5

  • Advanced Computer Applications for Marketing (COMP 3201)
  • Field Placement Seminar - Mktg (FDPL 3201)
  • Consumer Behaviour (MKTG 3100)
  • Data Analysis for Marketing (MKTG 3101)
  • Advanced Market Research (MKTG 4204)
  • Marketing Case Analysis (MKTG 4208)
  • Financial Analysis for Marketing (MKTG 4211)

Semester 6

  • Field Placement (BMKG 3200)
  • Critical Thinking and Ethics (ETHC 3201)
  • Cross-Functional Collaboration (MGMT 3211)
  • Marketing Management (MKTG 4202)
  • International Marketing (MKTG 4203)
  • New Media Marketing (MKTG 4212)

Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2023-2024 program of study may be modified to accommodate program delivery changes.

Costs

This program contains a co-op option. Click here for information on program costs for co-op students.

Career Options

WHAT YOU COULD BE:

    • Digital marketing manager/specialist/co-ordinator
    • Digital marketing analyst
    • Marketing analytics manager/specialist/co-ordinator
    • Social media manager/co-ordinator/analyst
    • Marketing manager/analyst/co-ordinator
    • Corporate account manager
    • Campaign manager
    • Business development manager
    • Marketing research manager
    • Brand manager/analyst
    • Content creation manager
    • Community manager

WHERE YOU COULD WORK:

All industries require marketing and communications expertise, including advertising, entertainment, sports, hospitality, government, manufacturing, packaged goods, not-for-profit and retail.

Field Placement

Students completing a field placement will participate in a four-week, 160-hour, unpaid work experience completed at the end of the sixth semester. This will provide the opportunity to integrate theory with practice under the supervision of an industry professional.

Program Transfer, Degree Completion and Additional Credentials

Durham College also offers degree completion opportunities with a number of Canadian and international institutions that allow third-year graduates to pursue a degree in only one extra year of study. Sample diploma-to-degree opportunities include:

  • Bachelor of Commerce (Honours) bridge – Ontario Tech University (Ontario Tech)
  • Bachelor of Arts (Honours) – Educational Studies and Digital Technology – Ontario Tech
  • Bachelor of Commerce Athabasca University
  • Bachelor of Management (three-year, four-year, four-year with major) Athabasca University
  • Bachelor of Human Resources and Labour Relations - Athabasca University
  • Bachelor of Management (3-yr) - Athabasca University
  • Bachelor of Management (4-yr) - Athabasca University
  • Bachelor of Management (4-yr with major) - Athabasca University
  • Bachelor of Professional Arts (Communications Studies) - Athabasca University
  • Bachelor of Business Administration (Marketing) - Davenport University
  • Bachelor of Business Administration (Sport Management) - Davenport University
  • Bachelor of Business (Honours) - Marketing - Institute of Technology Tralee
  • Irish Institutes of Technology
  • Bachelor of Administration - Lakehead University
  • Bachelor of Commerce (Honours) - Lakehead University
  • Bachelor of Business - Griffith University
  • Bachelor of Business Studies in Marketing and Management (Honours) - Technological University of the Shannon
  • Bachelor of Arts (Honours) in Management (Taught Route) - Robert Gordon University
  • Bachelor of Commerce in Entrepreneurial Management - Royal Roads University
  • Bachelor of Business Administration (Honours) - Trent University
  • Bachelor of Arts (Honours) – Business Management with Marketing - University of the West of England, Bristol

Please visit our pathways page to learn more about how you can transfer your credits towards a degree.

Laptop Requirements

MINIMUM RECOMMENDED HARDWARE

  • Laptop: Personal computer (PC). A Mac is not recommended – see notes below*
  • Operating System: Windows 10 Professional (64-bit only) and later
  • Processor: Intel Core i5 or better
  • Memory: 4 GB of RAM (8 GB preferred)
  • Hard Drive: 250 GB or larger (Solid State Drive (SSD) preferred)
  • Warranty: 3 years parts and labour (On-site preferred)
  • 2 USB ports
  • Webcam
  • Microphone (headset preferred)

*Mac Computers

  • Some required software applications are not available for Mac.
  • Students who choose a Mac may need to purchase additional software to complete assessments and class exercises at their own cost.

SOFTWARE REQUIREMENTS

  • Windows 10 Professional (64-bit only)
  • Microsoft Office 2019 or 365 (Students will be provided access to Microsoft Office 365 through the College’s Microsoft Office account)
  • Adobe Creative Cloud (students will be provided an access account)
  • Acrobat Reader

      Co-operative education (co-op)

      The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals.

      Students in the Business Administration – Marketing Advanced Diploma program will be invited to apply to the co-op option during their first year of study. Entrance to the co-op option is limited and the processes for securing a work term are competitive. Students enrolled in the co-op option who qualify for co-op will be eligible to complete a four-month, paid work term between the second and third years of their program.

      Supports are available through the Experiential Learning office to assist students with securing their work terms. In addition, the Experiential Learning office is in contact with co-op students and their employers during the work terms to help with any questions. Upon completing the work term, co-op students return to campus to complete their final two academic semesters of the program before graduating.

      Program sequence

      September intake:

      Fall
      (September to December)
      Winter
      (January to April)
      Summer
      (May to August)
      Year 1 Academic semester 1 Academic semester 2 Summer break
      Year 2 Academic semester 3 Academic semester 4 Co-op work term 1
      Year 3 Academic semester 5 Academic semester 6

      January intake:

      Fall
      (September to December)
      Winter
      (January to April)
      Summer
      (May to August)
      Year 1 Academic semester 1 Academic semester 2
      Year 2 Academic semester 3 Academic semester 4 Co-op work term 1
      Year 3 Academic semester 5 Academic semester 6

      Courses

      CO-OP Option

      SEMESTER 1

      • Introduction to Accounting (ACCT 1101)
      • Business Computer Applications 1 (COMP 1112)
      • Financial Planning (FINC 1100)
      • Human Resource Management 1 (HURM 1100)
      • Marketing 1 (MKTG 1100)
      • Supply Chain Management (SCMT 1100)

      SEMESTER 2

      • Communication Foundations (COMM 1100)
      • Business Computer Applications 2 (COMP 1214)
      • Macroeconomics (ECON 1202)
      • General Education Elective (GNED 0000)
      • Business Mathematics (MATH 1207)
      • Marketing Presentation Skills (MKTG 1210)
      • Marketing 2 (MKTG 2200)

      SEMESTER 3

      • Business Communications 2 (COMM 3202)
      • Computer Apps in Marketing (COMP 2207)
      • Principles of Sales (COMR 2100)
      • Microeconomics (ECON 2200)
      • General Education Elective (GNED 0000)
      • Marketing Research Techniques (MKTG 3204)
      • Integrated Marketing Communication (MKTG 3207)
      • Co-op and Career Preparation (COOP 1000)

      SEMESTER 4

      • General Elective Credit (GNED 0000)
      • Marketing Law (LAWW 2105)
      • Project Management for Marketing (MGMT 2105)
      • Design Literacy for Marketing (MKTG 2100)
      • Channel and Retail Marketing (MKTG 3208)
      • Digital Marketing (MKTG 4207)
      • Statistics for Business (STAT 2200)

      CO-OP WORK TERM

      • Co-op Work Term 1 (BMKC 1000)
        The co-op experience provides the opportunity for students to consolidate their professional knowledge and skills in a practice setting. The work term will provide students with work experience in marketing industries. The work term expands students’ learning environment to real work settings where they will be challenged to apply their academic knowledge and practical skills. Students will be assessed on performance and ability to demonstrate knowledge, skills, professional standards, and ethics.

      SEMESTER 5

      • Advanced Computer Applications for Marketing (COMP 3201)
      • Consumer Behaviour (MKTG 3100)
      • Data Analysis for Marketing (MKTG 3101)
      • Advanced Market Research (MKTG 4204)
      • Marketing Case Analysis (MKTG 4208)
      • Financial Analysis for Marketing (MKTG 4211)

      SEMESTER 6

      • Critical Thinking and Ethics (ETHC 3201)
      • Interdisciplinary Simulation (MGMT 3211)
      • Marketing Management (MKTG 4202)
      • International Marketing (MKTG 4203)
      • New Media Marketing (MKTG 4212)

      Courses and course descriptions are subject to change.

      Co-op administrative fee

      Once transferred to the co-op option of this program, students will have a co-op administrative fee of $475 assessed to their accounts during the academic semester(s) prior to scheduled work term(s). The administrative fee goes to support the broad array of support services provided to co-op students. These services are dedicated to support student success.

      Student achievements

      Recognized Student Achievements

      DC’s Marketing program has a proven history of success. Competing against other colleges and universities, DC students consistently excel as winners of multiple industry-leading awards and titles, including:

      • Winner of the Lydiatt Award for Student Leadership
      • Top placements at the Ontario College Marketing Competition (OCMC) in multiple categories
      • Finalists at the Annual National Marketing Case Competition
      • Finalists at the National Great Canadian Sales Competition (with over 4,000 college and university student participants)
      • Winners of the Leaders of the Future award from the Durham College Alumni Association (DCAA)

      MRKG student achievement image 1Image of Students from the MRKG program.

      Land Acknowledgement

      Durham College is situated on the traditional lands of the First Peoples of the Mississaugas of Scugog Island First Nation. These lands are covered under the Williams Treaties and rest within the traditional territory of the Anishinaabeg. We offer our gratitude to the Indigenous Peoples who care for and, through the treaty process, share the lands on which we live, learn, teach and prosper today.

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