Marketing – Business Administration (Co-op option available)

Program Overview

An understanding of how consumers behave, together with research data and knowing how to capitalize on the latest digital trends, ensures that organizations can sell their products and services and is key to a successful business. Durham College prepares you for your start in an exciting career where you can help businesses grow and succeed. Here you will have hands-on learning of the latest digital technology as marketing trends demand new ways to reach customers. You will be able to boost your resumé with marketing projects completed for real industry clients, and you will have the opportunity to participate in simulations, marketing-oriented events and competitions, all of which will add to your industry network and experience to help you get that first marketing job. You will have two options to gain work experience and will either complete a field placement or a co-operative education (co-op) experience.

Co-operative Education

Field Placement

Management

Admission Requirements

Ontario Secondary School Diploma (OSSD) or Mature Student Status
Grade 12 English (C or U)
Grade 11 mathematics (C, M or U)

View All Requirements

Intakes and Availability

Date	Domestic Availability	International Availability
September 2020	Open	Open
January 2021	Open

Tuition

Year one domestic: $2,722 (CDN)
Year one international: $13,322 (CDN)

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Co-operative Education (co-op)

The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals. Similar to an academic course, work terms are a mandatory component to this form of experiential learning.

Semester 1 Courses

View All Courses

Career Options

WHAT YOU COULD BE:

Integrated marketing communications co-ordinator: PR, advertising, experiential/events, promotions
Digital marketing co-ordinator/manager
Social media/content coordinator/manager
Marketing co-ordinator
Research coordinator
Sales representative: advertising, business to business, product, services

View all Career Options

Program Details

NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.

As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include:

Digital marketing
Marketing communications
Market Research
Computer Applications for Marketing
Sales

You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives.

After completing one year of business study, students may choose to graduate with a certificate in Business – Marketing.

Admission Requirements

Ontario Secondary School Diploma (OSSD) or Mature Student Status
Grade 12 English (C or U)
Grade 11 mathematics (C, M or U)

SEPTEMBER OR JANUARY START:

You may enter Year 1 of the Business or Business Administration program in September or January
If you begin classes in January, you will complete semesters 1 and 2 from January to August and start Year 2, Semester 3 immediately in September.

Courses

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Courses and course descriptions are subject to change.

Costs

YEAR ONE FEES	Domestic	International
Tuition	$2,722	$13,322
Compulsory Ancillary	$1,337	$1,812
Program Incidental	$15	$15
Total Fees:	$4,074	$15,149

Please note: fees are based on the 2019-2020 academic year and do not include textbooks. For more information please see Other fees to consider.

Career Options

WHAT YOU COULD BE:

Integrated marketing communications co-ordinator: PR, advertising, experiential/events, promotions
Digital marketing co-ordinator/manager
Social media/content coordinator/manager
Marketing co-ordinator
Research coordinator
Sales representative: advertising, business to business, product, services

WHERE YOU COULD WORK:

All industries have marketing and communications: advertising, entertainment, sports, hospitality, government, manufacturing, packaged goods, not for profit, retail

Field Placement

Students completing a field placement will participate in a four-week, 160-hour, unpaid work experience completed at the end of the sixth semester. This will provide the opportunity to integrate theory with practice under the supervision of an industry professional.

Program Transfer, Degree Completion and Additional Credentials

Durham College also offers degree completion opportunities with a number of Canadian and international institutions that allow third-year graduates to pursue a degree in only one extra year of study. Sample diploma-to-degree opportunities include:

Please visit our pathways page to learn more about how you can transfer your credits towards a degree.

Laptop Requirements

Minimum Recommended Hardware

Laptop: Personal computer (PC) not a Mac
Operating System: Windows 7, 8, 8.1 or 10 (if available)
Processor: Intel Core i5 or better (Not AMD)
Memory: 4 GB of RAM (8 GB preferred)
Hard Drive: 250 GB or larger (Solid State Drive (SSD) preferred)
Warranty: 3 years parts and labour (On-site preferred)
Other features: 2 USB ports

Software Requirements

Optional

AVG
Avira

Co-operative education (co-op)

Students in the Business Administration – Marketing Advanced Diploma program will be invited to apply to the co-op option during their first year of study. Entrance to the co-op option is limited and the processes for securing a work term are competitive. Students who qualify for co-op will be eligible to complete a four-month, paid work term between the second and third years of their program.

Supports are available through the Co-op office to assist students with securing their work terms. In addition, the Co-op office is in contact with co-op students and their employers during the work terms to help with any questions. Upon completing the work term, co-op students return to campus to complete their final two academic semesters of the program before graduating.

Program sequence

September intake:

	Fall (September to December)	Winter (January to April)	Summer (May to August)
Year 1	Academic semester 1	Academic semester 2	Summer break
Year 2	Academic semester 3	Academic semester 4	Co-op work term 1
Year 3	Academic semester 5	Academic semester 6

January intake:

	Fall (September to December)	Winter (January to April)	Summer (May to August)
Year 1		Academic semester 1	Academic semester 2
Year 2	Academic semester 3	Academic semester 4	Co-op work term 1
Year 3	Academic semester 5	Academic semester 6

Courses

CO-OP Option

SEMESTER 1

SEMESTER 2

SEMESTER 3

SEMESTER 4

CO-OP WORK TERM

Co-op Work Term 1 (BMKC 1000)
The co-op work term will provide students with work experience in marketing industries. The co-op work term expands students’ learning environment to real work settings where they will be challenged to apply their academic knowledge and then return to campus with a deepened understanding of industry demands and required skills.

SEMESTER 5

SEMESTER 6

Courses and course descriptions are subject to change.

Co-op administrative fee

Once transferred to the co-op option of a program, students will have a co-op administrative fee of $475 assessed to their accounts. The administrative fee goes to support the broad array of support services provided to co-op students. These services are dedicated to support student success.

Learn more

Find more information about the benefits of becoming a co-op student.

Find more information about the benefits of becoming a co-op employer.

Program Overview

Admission Requirements

Intakes and Availability

Tuition

Co-operative Education (co-op)

Semester 1 Courses

Career Options

WHAT YOU COULD BE:

Program Details

Admission Requirements

SEPTEMBER OR JANUARY START:

Courses

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Costs

Career Options

WHAT YOU COULD BE:

WHERE YOU COULD WORK:

Field Placement

Program Transfer, Degree Completion and Additional Credentials

Laptop Requirements

Minimum Recommended Hardware

Software Requirements

Optional

Co-operative education (co-op)

Program sequence

January intake:

Courses

CO-OP Option

SEMESTER 1

SEMESTER 2

SEMESTER 3

SEMESTER 4

CO-OP WORK TERM

SEMESTER 5

SEMESTER 6

Co-op administrative fee

Learn more

Marketing – Business Administration (Co-op option available) in the news

Helpful Resources

College guide September 2020 [PDF]

College guide September 2020 [Interactive]

Graduate Employment Report [PDF]