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Ministry-approved title: Business Administration - Marketing
This three-year Marketing – Business Administration diploma program gives you the opportunity to stand out to employers by developing advanced skills in digital automation and analysis, marketing management, the psychology of consumer behaviour and gamification. You’ll develop the critical–thinking and interpersonal skills demanded by today’s employers.
Our three-year marketing diploma program is designed with a blend of classroom instruction, hands-on projects and industry exposure. Students collaborate with peers on real-world marketing challenges, participate in internships, and connect with industry professionals through networking events and workshops. This holistic learning experience prepares you to seamlessly transition from academia to a successful career in marketing.
Durham College (DC) offers pre-admission assessment testing to mature domestic applicants to meet admission requirements in English and/or math. Domestic applicants that are 19 years of age or older as of the start date of their program, and who do not have the required program credit(s) i.e., Grade 12 English and/or Grade 12 math are eligible to take an admissions assessment test.
Learn more about how to book Pre-Admission Assessment Testing here.
DC also offers Academic Upgrading. Courses are FREE and designed to help you meet the admissions requirements for this program. Available to individuals 18+, these courses are offered on-campus at DC. Boost your qualifications with:
Learn more about Academic Upgrading and connect with our team to get started.
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The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals.
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Graduates of the Business Administration Marketing program at Durham College are well-equipped to enter a broad spectrum of exciting and dynamic career paths. This program equips you with highly sought-after skills in digital automation and analysis, marketing management, consumer behaviour psychology, and gamification, making you an attractive candidate for a variety of roles in the marketing industry.
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This advanced three-year Business Administration Marketing program provides a rich, hands-on learning experience that will set you apart from other marketing graduates. In addition to the many benefits of the two-year program, you will gain extensive practical industry-related experience by working directly with real companies to build your professional resume. You will also develop effective leadership and interpersonal skills working in collaboration with students from other program disciplines.
Through the business administration diploma program, you will have numerous opportunities to engage with real companies, allowing you to apply your learning to practical situations and gain insights into industry practices. Projects and internships with leading businesses provide a platform to showcase your skills and build a professional network.
Industry Partners:
Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:
Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.
Students entering their first year of studies in any Faculty of Business and Information Technology program will receive a membership to all of Durham Region’s Chambers of Commerce and Boards of Trade for the duration of their studies, plus an additional year following graduation. As one of the only colleges in Ontario with this offering, DC is proud to provide students with access to local businesses at a regional level.
The Chambers of Commerce and Boards of Trade include:
Membership benefits:
The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC. Students are responsible to ensure they are not duplicating their GNED or FNMI selections as per their diploma requirements. For a successful program completion, students must have successfully completed three unique elective courses as per their program of study.
Courses, course descriptions and delivery formats are subject to change.
In person
Students will come to campus to complete in-person learning requirements. Detailed schedules, with course-specific delivery information, will be available after registration. Courses, course descriptions and delivery formats are subject to change.
The Marketing - Business Administration program provides a rich foundation for students to embark on rewarding career journeys. Our graduates have successfully entered various sectors, including technology, healthcare, finance, retail, and entertainment, demonstrating the program’s versatility and the broad applicability of the skills acquired. The emphasis on interpersonal and critical-thinking skills also positions graduates with a business administration diploma to excel in leadership and strategic roles, driving business growth and innovation.
All industries require marketing and communications expertise, including advertising, entertainment, sports, hospitality, government, manufacturing, packaged goods, not-for-profit and retail.
Students completing a field placement will participate in a four-week, 160-hour, unpaid work experience completed at the end of the sixth semester. This will provide the opportunity to integrate theory with practice under the supervision of an industry professional.
Durham College also offers degree completion opportunities with a number of Canadian and international institutions that allow third-year graduates to pursue a degree in only one extra year of study. Sample diploma-to-degree opportunities include:
Please visit our pathways page to learn more about how you can transfer your credits towards a degree.
Looking for more pathway opportunities or to transfer to Durham College? Click here for more information.
NOTE: Students enrolling in this program are required to purchase their own laptop.
*Mac Computers
Students will be invited to apply to the co-op option during their first year of study. Entrance to the co-op option is limited and the processes for securing a work term are competitive. Students enrolled in the co-op option who qualify for co-op will be eligible to complete a four-month, paid work term between the second and third years of their program.
Supports are available through the Experiential Learning office to assist students with securing their work terms. In addition, the Experiential Learning office is in contact with co-op students and their employers during the work terms to help with any questions. Upon completing the work term, co-op students return to campus to complete their final two academic semesters of the program before graduating with their business administration diploma.
September intake:
Courses and course descriptions are subject to change.
Once transferred to the co-op option of this program, students will have a co-op administrative fee of $475 assessed to their accounts during the academic semester(s) prior to the scheduled work term(s). The administrative fee goes to support the broad array of support services provided to co-op students. These services are dedicated to supporting student success.
Find more information about the benefits of becoming a co-op student.
Find more information about the benefits of becoming a co-op employer.
E: co-op@durhamcollege.ca
DC’s Business Administration Marketing program has a proven history of success. Competing against other colleges and universities, DC students consistently excel as winners of multiple industry-leading awards and titles, including:
Thinking of applying to DC or already applied and have questions?
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