Marketing – Business Administration (Co-op option available)

Program Overview

In this program, students differentiate themselves by taking their marketing skills to the next level. They are immersed in digital technologies (such as artificial intelligence for marketing automation), data analytics, international marketing, and gain a deep understanding of the psychology of consumer behaviour and experience design. By applying this learning, students contribute to real business strategies.

Prepare to enter an exciting career where you can help develop business strategy and design customer experiences. You will have the opportunity to participate in marketing simulations, events and inter-collegiate competitions (local, provincial, and national). You will also have the opportunity to grow your professional network and gain valuable industry experience in preparation for launching an exciting marketing career.

Admission Requirements

Ontario Secondary School Diploma (OSSD) or Mature Student Status
Grade 12 English (C or U)
Grade 11 mathematics (C, M or U)

View All Requirements

Tuition

Year one domestic: $2,722 (CAD)
Year one international: $13,322 (CAD)

View Full Costs

Semester 1 Courses

View All Courses

Digital Analytics

Consumer Behaviour

Marketing Strategy

Intakes and Availability

Date	Domestic Availability	International Availability
January 2021	Open	Open
September 2021	Open	Open
January 2022	Open

Co-operative Education (co-op)

The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals. Similar to an academic course, work terms are a mandatory component to this form of experiential learning.

Career Options

WHAT YOU COULD BE:

- Digital marketing analyst/specialist/coordinator/manager
- Marketing analytics specialist/coordinator
- Social media analyst/coordinator/manager
- Marketing analyst/coordinator/manager
- Corporate account manager
- Campaign manager
- Business development manager
- Marketing research manager
- Brand analyst/manager
- Content creation manager
- Community manager

View all Career Options

Program Details

NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.

As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include:

Coiop or field placement
Business strategy
Data analytics
International marketing
Digital marketing (i.e. website design, social media)
Design literacy
Brand communications
Advertising campaign management
Relationship-based selling

Marketing research You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives.

Additional Credentials

Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:

Microsoft Office Specialist: Word Associate (COMP1209)
Microsoft Office Specialist: PowerPoint Associate (COMP1209)
Microsoft Office Specialist: Excel Associate (COMP2209)
Microsoft Office Specialist: Excel Expert (if applicable currently will be offered in Accounting and Supply Chain programs)

Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.

Admission Requirements

Ontario Secondary School Diploma (OSSD) or Mature Student Status
Grade 12 English (C or U)
Grade 11 mathematics (C, M or U)

SEPTEMBER OR JANUARY START:

You may enter Year 1 of the Business or Business Administration program in September or January
If you begin classes in January, you will complete semesters 1 and 2 from January to August and start Year 2, Semester 3 immediately in September.

Courses

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2020-21 program of study may be modified to accommodate program delivery changes. Students should refer to their timetable for the most up-to-date course information.

Costs

Career Options

WHAT YOU COULD BE:

- Digital marketing analyst/specialist/coordinator/manager
- Marketing analytics specialist/coordinator
- Social media analyst/coordinator/manager
- Marketing analyst/coordinator/manager
- Corporate account manager
- Campaign manager
- Business development manager
- Marketing research manager
- Brand analyst/manager
- Content creation manager
- Community manager

WHERE YOU COULD WORK:

All industries require marketing and communications expertise, including advertising, entertainment, sports, hospitality, government, manufacturing, packaged goods, not-for-profit and retail.

Field Placement

Students completing a field placement will participate in a four-week, 160-hour, unpaid work experience completed at the end of the sixth semester. This will provide the opportunity to integrate theory with practice under the supervision of an industry professional.

Program Transfer, Degree Completion and Additional Credentials

Durham College also offers degree completion opportunities with a number of Canadian and international institutions that allow third-year graduates to pursue a degree in only one extra year of study. Sample diploma-to-degree opportunities include:

Please visit our pathways page to learn more about how you can transfer your credits towards a degree.

Laptop Requirements

Minimum Recommended Hardware

Laptop

Software Requirements

Microsoft Office 2019 or 365 (Students will be provided access to Microsoft Office 365 through the College’s Microsoft Office account)Acrobat Reader

Optional

AVG
Avira

Co-operative education (co-op)

Students in the Business Administration – Marketing Advanced Diploma program will be invited to apply to the co-op option during their first year of study. Entrance to the co-op option is limited and the processes for securing a work term are competitive. Students who qualify for co-op will be eligible to complete a four-month, paid work term between the second and third years of their program.

Supports are available through the Co-op office to assist students with securing their work terms. In addition, the Co-op office is in contact with co-op students and their employers during the work terms to help with any questions. Upon completing the work term, co-op students return to campus to complete their final two academic semesters of the program before graduating.

Program sequence

September intake:

	Fall (September to December)	Winter (January to April)	Summer (May to August)
Year 1	Academic semester 1	Academic semester 2	Summer break
Year 2	Academic semester 3	Academic semester 4	Co-op work term 1
Year 3	Academic semester 5	Academic semester 6

January intake:

	Fall (September to December)	Winter (January to April)	Summer (May to August)
Year 1		Academic semester 1	Academic semester 2
Year 2	Academic semester 3	Academic semester 4	Co-op work term 1
Year 3	Academic semester 5	Academic semester 6

Courses

CO-OP Option

SEMESTER 1

SEMESTER 2

SEMESTER 3

SEMESTER 4

CO-OP WORK TERM

Co-op Work Term 1 (BMKC 1000)
The co-op work term will provide students with work experience in marketing industries. The co-op work term expands students’ learning environment to real work settings where they will be challenged to apply their academic knowledge and then return to campus with a deepened understanding of industry demands and required skills.

SEMESTER 5

SEMESTER 6

Courses and course descriptions are subject to change.

Co-op administrative fee

Once transferred to the co-op option of a program, students will have a co-op administrative fee of $475 assessed to their accounts. The administrative fee goes to support the broad array of support services provided to co-op students. These services are dedicated to support student success.

Learn more

Find more information about the benefits of becoming a co-op student.

Find more information about the benefits of becoming a co-op employer.

Marketing – Business Administration (Co-op option available)

Program Overview

Admission Requirements

Tuition

Semester 1 Courses

Intakes and Availability

Co-operative Education (co-op)

Career Options

WHAT YOU COULD BE:

Program Details

Admission Requirements

SEPTEMBER OR JANUARY START:

Courses

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Costs

Career Options

WHAT YOU COULD BE:

WHERE YOU COULD WORK:

Field Placement

Program Transfer, Degree Completion and Additional Credentials

Laptop Requirements

Minimum Recommended Hardware

Software Requirements

Optional

Co-operative education (co-op)

Program sequence

January intake:

Courses

CO-OP Option

SEMESTER 1

SEMESTER 2

SEMESTER 3

SEMESTER 4

CO-OP WORK TERM

SEMESTER 5

SEMESTER 6

Co-op administrative fee

Learn more

Marketing – Business Administration (Co-op option available) in the news

Helpful Resources

College guide September 2020 [PDF]

College guide September 2020 [Interactive]

Graduate Employment Report [PDF]