Marketing – Business Administration

Program Overview

An understanding of how consumers behave, together with research data and knowing how to capitalize on the latest digital trends, ensures that organizations can sell their products and services and is key to a successful business. Durham College prepares you for your start in an exciting career where you can help businesses grow and succeed. Here you will have hands-on learning of the latest digital technology as marketing trends demand new ways to reach customers. You will be able to boost your resumé with marketing projects completed for real industry clients, and you will have the opportunity to participate in simulations, marketing-oriented events and competitions, all of which will add to your industry network and experience to help you get that first marketing job. You will have two options to gain work experience and will either complete a field placement or a co-operative education (co-op) experience.

Co-op

Field Placement

Management

Admission Requirements

Ontario Secondary School Diploma or Mature Student Status
Grade 12 English (C or U)
Grade 11 mathematics (C, M or U)

View All Requirements

Semester 1 Courses

View All Courses

Tuition

Year one domestic: $2,936 (CDN)
Year one international: $12,622 (CDN)

View Full Costs

Career Options

WHAT YOU COULD BE:

Integrated marketing communications co-ordinator: PR, advertising, experiential/events, promotions
Digital marketing co-ordinator/manager
Social media/content coordinator/manager
Marketing co-ordinator
Research coordinator
Sales representative: advertising, business to business, product, services

View all Career Options

Program Details

NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.

As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include:

Digital marketing
Marketing communications
Marketing to consumers and the business marketplace environment
Sales

You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives.

After completing one year of business study, students may choose to graduate with a certificate in Business – Marketing.

Admission Requirements

Ontario Secondary School Diploma or Mature Student Status
Grade 12 English (C or U)
Grade 11 mathematics (C, M or U)

SEPTEMBER OR JANUARY START:

You may enter Year 1 of the Business or Business Administration program in September or January
If you begin classes in January, you will complete semesters 1 and 2 from January to August and start Year 2, Semester 3 immediately in September.

Courses

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Courses and course descriptions are subject to change.

Costs

YEAR ONE FEES	Domestic	International
Tuition	$2,936	$12,622
Compulsory Ancillary	$1,204	$1,541
Program Incidental	$0	$0
Total Fees:	$4,140	$14,163

Please note: fees are based on the 2017-2018 academic year and do not include textbooks. For more information please see Other fees to consider.

Career Options

WHAT YOU COULD BE:

Integrated marketing communications co-ordinator: PR, advertising, experiential/events, promotions
Digital marketing co-ordinator/manager
Social media/content coordinator/manager
Marketing co-ordinator
Research coordinator
Sales representative: advertising, business to business, product, services

FAQ

Experiential Learning

Co-operative education

A co-operative education (co-op) option is available to students in this program. Co-op formally integrates academic studies into a paid work experience with participating employers. Entrance into the co-op option is competitive and requires students to complete an application process for consideration.

Field Placement

Students completing a field placement will participate in a 100-hour, unpaid work experience completed two days a week in the fourth semester. This will provide the opportunity to integrate theory with practice under the supervision of an industry professional.

Program Transfer, Degree Completion And Additional Credentials

Durham College also offers degree completion opportunities with a number of Canadian and international institutions that allow third-year graduates to pursue a degree in only one extra year of study. Sample diploma-to-degree opportunities include:

Please visit our pathways page to learn more about how you can transfer your credits towards a degree.

Laptop Requirements

Minimum Recommended Hardware

Laptop: Personal computer (PC) not a Mac
Operating System: Windows 7, 8, 8.1 or 10 (if available)
Processor: Intel Core i5 or better (Not AMD)
Memory: 4 GB of RAM (8 GB preferred)
Hard Drive: 250 GB or larger (Solid State Drive (SSD) preferred)
Warranty: 3 years parts and labour (On-site preferred)
Other features: 2 USB ports

Software Requirements

Optional

AVG
Avira

Marketing – Business Administration

Program Overview

Admission Requirements

Semester 1 Courses

Tuition

Career Options

WHAT YOU COULD BE:

Program Details

Admission Requirements

SEPTEMBER OR JANUARY START:

Courses

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Costs

Career Options

WHAT YOU COULD BE:

FAQ

Experiential Learning

Co-operative education

Field Placement

Program Transfer, Degree Completion And Additional Credentials

Laptop Requirements

Minimum Recommended Hardware

Software Requirements

Optional

Hardware Requirements

Book a campus Tour

HELPFUL DOWNLOADS

College guide January 2018 [Interactive]

College guide September 2018 [Interactive]

Graduate Employment Report