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  • Marketing – Business Administration (Co-op option available)

Marketing – Business Administration (Co-op option available)

MINISTRY-APPROVED PROGRAM TITLE: BUSINESS ADMINISTRATION – MARKETING

Credential
Ontario College Advanced Diploma
Location
Oshawa
School
School of Business, IT & Management (BITM)
Length
Six semesters
OCAS Code
BMKG
Next Intake
September 2021   +View all Intakes
Laptop
Learn more about laptop requirements
Co-op
Learn more about co-op options
Featured image for program.
Apply Now
  • Overview
  • Program Details
  • Admission Requirements
  • Courses
  • Costs
  • Career Options
  • CO-OP
  • Field Placement
  • Transfer
  • Laptop

Program Overview

In this program, students differentiate themselves by taking their marketing skills to the next level.  They are immersed in digital technologies (such as artificial intelligence for marketing automation), data analytics, international marketing, and gain a deep understanding of the psychology of consumer behaviour and experience design. By applying this learning, students contribute to real business strategies.

Prepare to enter an exciting career where you can help develop business strategy and design customer experiences. You will have the opportunity to participate in marketing simulations, events and inter-collegiate competitions (local, provincial, and national). You will also have the opportunity to grow your professional network and gain valuable industry experience in preparation for launching an exciting marketing career.

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
  • Grade 12 English (C or U)
  • Grade 11 mathematics (C, M or U)

View All Requirements

Tuition

Year one domestic: $2,722 (CAD)
Year one international: $13,322 (CAD)

View Full Costs

Semester 1 Courses

  • Introduction To Accounting (ACCT 1210)
  • Communications For Business I (COMM 2204)
  • Business Computer Applications I (COMP 1209)
  • Human Resource Management I (HRM 1200)
  • Marketing I (MKTG 1200)
  • Supply Chain Management (SCMT 1200)

View All Courses

Digital Analytics
Digital Analytics
Consumer Behaviour
Consumer Behaviour
Marketing Strategy
Marketing Strategy

Intakes and Availability

Date Domestic Availability International Availability
September 2021OpenOpen
January 2022Open 

Co-operative Education (co-op)

The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals. Similar to an academic course, work terms are a mandatory component to this form of experiential learning. 

View More

Career Options

WHAT YOU COULD BE:

    • Digital marketing analyst/specialist/coordinator/manager
    • Marketing analytics specialist/coordinator
    • Social media analyst/coordinator/manager
    • Marketing analyst/coordinator/manager
    • Corporate account manager
    • Campaign manager
    • Business development manager
    • Marketing research manager
    • Brand analyst/manager
    • Content creation manager
    • Community manager

View all Career Options

Program Details

NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.

As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include:

  • Co-op or field placement
  • Business strategy
  • Data analytics
  • International marketing
  • Digital marketing (i.e. website design, social media)
  • Design literacy
  • Brand communications
  • Advertising campaign management
  • Relationship-based selling

Marketing research You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives.

Additional Credentials

Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:

  • Microsoft Office Specialist: Word Associate (COMP1209)
  • Microsoft Office Specialist: PowerPoint Associate (COMP1209)
  • Microsoft Office Specialist: Excel Associate (COMP2209)
  • Microsoft Office Specialist: Excel Expert (if applicable currently will be offered in Accounting and Supply Chain programs)

Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.

Program Learning Outcomes

  1. Develop a marketing plan that will meet the needs or goals of a business or organization.
  2. Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
  3. Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
  4. Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
  5. Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  7. Conduct market research to provide information needed to make marketing decisions.
  8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  9. Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  11. Develop learning and development strategies to enhance professional growth in the field.
  12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  13. Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  14. Apply the principles of business ethics and corporate social responsibility to business decisions.

Admission Requirements

  • Ontario Secondary School Diploma (OSSD) or Mature Student Status
  • Grade 12 English (C or U)
  • Grade 11 mathematics (C, M or U)

SEPTEMBER OR JANUARY START:

  • You may enter Year 1 of the Business or Business Administration program in September or January
  • If you begin classes in January, you will complete semesters 1 and 2 from January to August and start Year 2, Semester 3 immediately in September.

Courses

The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyCampus.

Semester 1

  • Introduction To Accounting (ACCT 1210)
  • Communications For Business I (COMM 2204)
  • Business Computer Applications I (COMP 1209)
  • Human Resource Management I (HRM 1200)
  • Marketing I (MKTG 1200)
  • Supply Chain Management (SCMT 1200)

Semester 2

  • Business Computer Applications II (COMP 2209)
  • Macroeconomics (ECON 1200)
  • General Education Elective (GNED 0000)
  • Marketing Law & Ethics (LAW 2208)
  • Business Mathematics (MATH 1202)
  • Marketing II (MKTG 2200)

Semester 3

  • Business Communications II (COMM 3202)
  • Computer Apps In Marketing (COMP 2207)
  • Microeconomics (ECON 2200)
  • General Education Elective (GNED 0000)
  • Marketing Research Techniques (MKTG 3204)
  • Integrated Marketing Communication (MKTG 3207)

Semester 4

  • General Education Elective (GNED 0000)
  • International Business (MKTG 2202)
  • Channel & Retail Marketing (MKTG 3208)
  • Integrated Marketing Communication II (MKTG 4200)
  • Principles Of Sales (SALE 3200)
  • Statistics For Business (STAT 2200)

Semester 5

  • Adv. Computer Apps. For Marketing (COMP 3201)
  • Field Placement Seminar-Mktg (FWKM 6001)
  • Advanced Market Research (MKTG 4204)
  • Digital Marketing (MKTG 4207)
  • Marketing Case Analysis (MKTG 4208)
  • Financial Analysis For Marketing (MKTG 4211)

Semester 6

  • Field Placement (FWKM 6000)
  • Marketing Management (MKTG 4202)
  • International Marketing (MKTG 4203)
  • Marketing Presentation Skills (MKTG 4209)
  • New Media Marketing (MKTG 4212)
  • Advanced Sales Techniques (SALE 4200)

Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2020-21 program of study may be modified to accommodate program delivery changes. Students should refer to their timetable for the most up-to-date course information.

Costs

Career Options

WHAT YOU COULD BE:

    • Digital marketing analyst/specialist/coordinator/manager
    • Marketing analytics specialist/coordinator
    • Social media analyst/coordinator/manager
    • Marketing analyst/coordinator/manager
    • Corporate account manager
    • Campaign manager
    • Business development manager
    • Marketing research manager
    • Brand analyst/manager
    • Content creation manager
    • Community manager

WHERE YOU COULD WORK:

All industries require marketing and communications expertise, including advertising, entertainment, sports, hospitality, government, manufacturing, packaged goods, not-for-profit and retail.

Field Placement

Students completing a field placement will participate in a four-week, 160-hour, unpaid work experience completed at the end of the sixth semester. This will provide the opportunity to integrate theory with practice under the supervision of an industry professional.

Program Transfer, Degree Completion and Additional Credentials

Durham College also offers degree completion opportunities with a number of Canadian and international institutions that allow third-year graduates to pursue a degree in only one extra year of study. Sample diploma-to-degree opportunities include:

  • Bachelor of Commerce (Honours) bridge – Ontario Tech University (Ontario Tech)
  • Bachelor of Arts (Honours) – Educational Studies and Digital Technology – Ontario Tech
  • Bachelor of Commerce Athabasca University
  • Bachelor of Management (three-year, four-year, four-year with major) Athabasca University
  • Bachelor of Human Resources and Labour Relations - Athabasca University
  • Bachelor of Management (3-yr) - Athabasca University
  • Bachelor of Management (4-yr) - Athabasca University
  • Bachelor of Management (4-yr with major) - Athabasca University
  • Bachelor of Professional Arts (Communications Studies) - Athabasca University
  • Bachelor of Business Administration (Marketing) - Davenport University
  • Bachelor of Business Administration (Sport Management) - Davenport University
  • Bachelor of Business (Honours) - Marketing - Institute of Technology Tralee
  • Irish Institutes of Technology
  • Bachelor of Administration - Lakehead University
  • Bachelor of Commerce (Honours) - Lakehead University
  • Bachelor of Business Studies in Marketing and Management (Honours) - Limerick Institute of Technology
  • Bachelor of Commerce in Entrepreneurial Management - Royal Roads University
  • Bachelor of Business Administration (Honours) - Trent University
  • Bachelor of Arts (Honours) – Business Management with Marketing - University of the West of England, Bristol

Please visit our pathways page to learn more about how you can transfer your credits towards a degree.

Laptop Requirements

MINIMUM RECOMMENDED HARDWARE

  • Laptop: Personal computer (PC). A Mac is not recommended – see notes below*
  • Operating System: Windows 10 Professional (64-bit only) and later
  • Processor: Intel Core i5 or better
  • Memory: 4 GB of RAM (8 GB preferred)
  • Hard Drive: 250 GB or larger (Solid State Drive (SSD) preferred)
  • Warranty: 3 years parts and labour (On-site preferred)
  • 2 USB ports
  • Webcam
  • Microphone (headset preferred)

*Mac Computers

  • Some required software applications are not available for Mac.
  • Students who choose a Mac may need to purchase additional software to complete assessments and class exercises at their own cost.

SOFTWARE REQUIREMENTS

  • Windows 10 Professional (64-bit only)
  • Microsoft Office 2019 or 365 (Students will be provided access to Microsoft Office 365 through the College’s Microsoft Office account)
  • Acrobat Reader

    Optional

    • AVG
    • Avira

    Co-operative education (co-op)

    The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals. Similar to an academic course, work terms are a mandatory component to this form of experiential learning.

    Students in the Business Administration – Marketing Advanced Diploma program will be invited to apply to the co-op option during their first year of study. Entrance to the co-op option is limited and the processes for securing a work term are competitive.  Students who qualify for co-op will be eligible to complete a four-month, paid work term between the second and third years of their program.

    Supports are available through the Co-op office to assist students with securing their work terms. In addition, the Co-op office is in contact with co-op students and their employers during the work terms to help with any questions. Upon completing the work term, co-op students return to campus to complete their final two academic semesters of the program before graduating.

    Program sequence

    September intake:

    Fall
    (September to December)
    Winter
    (January to April)
    Summer
    (May to August)
    Year 1 Academic semester 1 Academic semester 2 Summer break
    Year 2 Academic semester 3 Academic semester 4 Co-op work term 1
    Year 3 Academic semester 5 Academic semester 6

    January intake:

    Fall
    (September to December)
    Winter
    (January to April)
    Summer
    (May to August)
    Year 1 Academic semester 1 Academic semester 2
    Year 2 Academic semester 3 Academic semester 4 Co-op work term 1
    Year 3 Academic semester 5 Academic semester 6

    Courses

    CO-OP Option

    SEMESTER 1

    • Accounting I (ACCT 1210)
    • Communications For Business I (COMM 2204)
    • Business Computer Applications I (COMP 1209)
    • Human Resource Management I (HRM 1200)
    • Marketing I (MKTG 1200)
    • Supply Chain Management (SCMT 1200)

    SEMESTER 2

    • Business Computer Applications II (COMP 2209)
    • Macroeconomics (ECON 1200)
    • General Education Elective (GNED 0000)
    • Marketing Law & Ethics (LAW 2208)
    • Business Mathematics (MATH 1202)
    • Marketing II (MKTG 2200)

    SEMESTER 3

    • Business Communications II (COMM 3202)
    • Computer Apps In Marketing (COMP 2207)
    • Microeconomics (ECON 2200)
    • General Education Elective (GNED 0000)
    • Marketing Research Techniques (MKTG 3204)
    • Integrated Mktg. Communication I (MKTG 3207)
    • Co-op and Career Preparation (COOP 1000)

    SEMESTER 4

    • General Education Elective (GNED 0000)
    • International Business (MKTG 2202)
    • Channel & Retail Marketing (MKTG 3208)
    • Integrated Marketing Communication II (MKTG 4200)
    • Principles Of Sales (SALE 3200)
    • Statistics For Business (STAT 2200)

    CO-OP WORK TERM

    • Co-op Work Term 1 (BMKC 1000)
      The co-op work term will provide students with work experience in marketing industries. The co-op work term expands students’ learning environment to real work settings where they will be challenged to apply their academic knowledge and then return to campus with a deepened understanding of industry demands and required skills.

    SEMESTER 5

    • Adv. Computer Apps. For Marketing (COMP 3201)
    • Advanced Market Research (MKTG 4204)
    • Digital Marketing (MKTG 4207)
    • Marketing Case Analysis (MKTG 4208)
    • Financial Analysis For Marketing (MKTG 4211)

    SEMESTER 6

    • Marketing Management (MKTG 4202)
    • International Marketing (MKTG 4203)
    • Marketing Presentation Skills (MKTG 4209)
    • New Media Marketing (MKTG 4212)
    • Advanced Sales Techniques (SALE 4200)

    Courses and course descriptions are subject to change.

    Co-op administrative fee

    Once transferred to the co-op option of a program, students will have a co-op administrative fee of $475 assessed to their accounts. The administrative fee goes to support the broad array of support services provided to co-op students. These services are dedicated to support student success.

    Learn more

    Find more information about the benefits of becoming a co-op student.

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