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Check out the 2021-22Program Guide
MINISTRY-APPROVED PROGRAM TITLE: BUSINESS ADMINISTRATION – MARKETING
Flexible: Professors teach some classes and/or workshops from DC’s learning spaces and students have the choice of attending in person, on campus in the classroom/lab or attending class remotely. These classes and/or workshops are delivered in real-time [synchronously]. Flexible programs may also include courses that are delivered remotely.
Attending these workshops in-person is not mandatory. The workshops will be ‘streamed’ so those learning remotely will have an experience very close to ‘being there’. If students cannot travel to campus due to illness, quarantine, or feel that the risk of coming to campus is too high, they will be able to achieve all of the course learning outcomes.
In this program, students differentiate themselves by taking their marketing skills to the next level. They are immersed in digital technologies (such as artificial intelligence for marketing automation), data analytics, international marketing, and gain a deep understanding of the psychology of consumer behaviour and experience design. By applying this learning, students contribute to real business strategies.
Prepare to enter an exciting career where you can help develop business strategy and design customer experiences. You will have the opportunity to participate in marketing simulations, events and inter-collegiate competitions (local, provincial, and national). You will also have the opportunity to grow your professional network and gain valuable industry experience in preparation for launching an exciting marketing career.
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Year one domestic: $2,722 (CAD) Year one international: $13,852 (CAD)
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The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations. Co-op is a model of education that integrates academic learning with workplace learning in fields relevant to our students’ academic and personal goals. Similar to an academic course, work terms are a mandatory component to this form of experiential learning.
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NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.
As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include:
Marketing research You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives.
Additional Credentials
Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:
Students who successfully pass all three exams can earn an extra certificate that recognizes their accomplishment with the Microsoft Office Specialist: Associate (Office 365 and Office 2019) certificate. DC students are provided access to Microsoft Office 365 through the college’s Microsoft Office account. See more details about this opportunity.
The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyCampus.
Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2020-21 program of study may be modified to accommodate program delivery changes. Students should refer to their timetable for the most up-to-date course information.
All industries require marketing and communications expertise, including advertising, entertainment, sports, hospitality, government, manufacturing, packaged goods, not-for-profit and retail.
Students completing a field placement will participate in a four-week, 160-hour, unpaid work experience completed at the end of the sixth semester. This will provide the opportunity to integrate theory with practice under the supervision of an industry professional.
Durham College also offers degree completion opportunities with a number of Canadian and international institutions that allow third-year graduates to pursue a degree in only one extra year of study. Sample diploma-to-degree opportunities include:
Please visit our pathways page to learn more about how you can transfer your credits towards a degree.
*Mac Computers
Students in the Business Administration – Marketing Advanced Diploma program will be invited to apply to the co-op option during their first year of study. Entrance to the co-op option is limited and the processes for securing a work term are competitive. Students who qualify for co-op will be eligible to complete a four-month, paid work term between the second and third years of their program.
Supports are available through the Co-op office to assist students with securing their work terms. In addition, the Co-op office is in contact with co-op students and their employers during the work terms to help with any questions. Upon completing the work term, co-op students return to campus to complete their final two academic semesters of the program before graduating.
September intake:
Courses and course descriptions are subject to change.
Once transferred to the co-op option of this program, students will have a co-op administrative fee of $475 assessed to their accounts during the academic semester(s) prior to scheduled work term(s). The administrative fee goes to support the broad array of support services provided to co-op students. These services are dedicated to support student success.
Find more information about the benefits of becoming a co-op student.
Find more information about the benefits of becoming a co-op employer.
Interested in visiting our campuses? We'd love to show you around!
T: 905.721.3000
Co-op related questions? Contact Co-op.
T: 905.721.2000 ext. 7697
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