PR alumna returns to communicate three pieces of advice with grads at Fall Convocation

ALUMNI GUEST SPEAKER PROFILE: RACHAEL WRAITH

Durham College (DC) alumna Rachael Wraith brings her public relations education together with 17 years of strategic communications, public engagement, and reputation management experience to her role as Associate Vice President of Strategic Communications at Global Public Affairs – Canada’s largest privately-held public affairs firm.

Before joining Global, Rachael served as the Manager of Corporate Communications for the Town of Ajax, one of Ontario’s fastest-growing municipalities. Rachael’s understanding of the municipal sector provides key insights into the issues and challenges facing local government. Her efforts in a previous role at an environmental non-governmental organization awarded her recognition as one of Canada’s Top 25 Environmentalist under 25 from 2011 to 2013.

Rachael used the skills and discipline she acquired during her education at DC to springboard a successful career in communications. After graduation, she brought her industry expertise to the Program Advisory Committee to help shape the evolution of the college’s public relations program.

During this year’s Fall Convocation, Rachael was invited to share words of wisdom and inspiration with the Class of 2024 as a guest speaker.

What did you enjoy most about being a DC student?

What I enjoyed most about being a DC student was the incredible faculty. I had the privilege of learning from industry leaders, top-tier journalists, and communications experts who were genuinely invested in my success and educational journey. My program provided a blend of theory and real-world experience and allowed me to explore my own creativity and interests.

Can you describe how your time in the PR & Strategic Communications program prepared you for your career?

At DC, I immersed myself in the program, engaged with my professors, and connected with my peers. I credit my program head Lynn Gough for preparing me for the industry. Her unwavering dedication and passion for her student’s success was evident each day. Lynn’s high standards and commitment to quality helped lay the foundation for my strong work ethic. Those experiences honed my skills and my character. They taught me not only about my field of study but also about the power of community and collaboration.

What does a typical day at work look like for you?

A typical day at work for me involves being a trusted advisor to industry leaders across various sectors. I focus on reputation management, digital strategy, crisis communications, and campaign development. I also lead a team of talented professionals, and collaborate with some of Canada’s brightest minds, which is both a privilege and an inspiration.

You previously served as Chair on the PR and Strategic Communications Program Advisory Committee. What inspired you to give back to DC with your time and what did you gain from this experience?

I’m deeply passionate about our industry and the emerging leaders of tomorrow. Throughout my career, I’ve been fortunate to have many mentors who shared their wisdom and guided me at crucial moments. Giving back is important to me, whether through serving on the advisory committee, guest lecturing, or mentoring placement students. I strive to be an ambassador for both the program and DC as a whole, helping to shape the future of our field.

What is your favourite memory or lesson from DC?

My favorite memory from Durham College was our final project—a mock media launch. My team collaborated with War Child and brought in local musicians for the event. This experience allowed me to blend my newly acquired skills with my passion for music, reaffirming that I was on the right path and igniting my excitement for the future. Since then, I’ve executed hundreds of media launches, press conferences and media availabilities.

What is your advice to new graduates?

I have three key pieces of advice.

Stay curious, seek knowledge, and be open to new experiences. At DC, you have been equipped with skills and training that will serve you well into your career, but your education shouldn’t stop here. The world is constantly evolving, and so should you.

Cultivate and appreciate “your people.” Building a strong network isn’t about collecting contacts like followers; it’s about creating and maintaining meaningful relationships.

Empower a healthy mind and body. Prioritize your well-being as an equal indicator of your success. Don’t forget to take care of yourself physically, mentally and emotionally. Seek to find balance in your life. Make time for self-care. Pursue your personal passions. All your endeavours will be made better when you can bring your full self forward.


DC now offers a Public Relations graduate certificate, which prepares graduates to master the art of communicating in today’s digital age.


Leading the Way with Accessible Teaching

Our Durham College (DC) community is knowledgeable, insightful and deeply passionate about creating spaces where students can learn, grow and thrive. We are proud to share the following guest post written by a member of the DC community that highlights their experience and expertise.

  • Guest post by Matisse Hamel-Nelis, part-time faculty member in the Faculty of Media, Art & Design

As a public relations (PR) and strategic communications educator at Durham College (DC), I've embarked on a profound journey toward creating a classroom where every student is seen, heard and supported.

My dedication to digital accessibility is more than compliance. Access to information is a human right, so it plays a massive role in every decision I make as an educator and professional communicator. It's about dismantling barriers and creating a learning environment that welcomes everyone equally. By embedding these principles into my teaching, I hope to instill a lifelong commitment to inclusivity in my students.

So, how do I ensure I'm being inclusive by being accessible in the classroom?

Live Captions: Bringing Clarity to Every Lesson

One of the first priorities I implemented was enabling live captions for all my lessons. This simple yet impactful decision ensures that students who are D/deaf, hard of hearing, or someone who can't make out what I'm saying because the class is too loud can follow along without missing a beat. But the benefits extend beyond that; captions help learners whose second language is English, as well as those who grasp information better through reading. Watching words appear on screen as I speak makes the classroom more inclusive and dynamic.

Crafting Accessible Learning Materials

Every PowerPoint deck and document created and distributed is meticulously designed to be accessible. This means choosing clear fonts, providing alternative text for images, and ensuring all materials are navigable and comprehensible for students using screen readers or other assistive technology. By prioritizing accessibility in these resources, I'm not just teaching a curriculum—I'm modeling how to present information inclusively.

Supporting Diverse Learning Paces

Recognizing that students absorb information at different rates, I've supplemented my lessons with additional videos. These resources allow students to revisit complex topics at their own pace, reinforcing learning in a stress-free environment. This approach respects individual learning needs and underscores my commitment to not leaving any student behind.

Teaching the Craft of Accessibility

Beyond using accessible materials, I teach my students how to create them. We explore how to design accessible documents, compelling presentations, and inclusive multimedia content like videos and podcasts. This education is crucial—it empowers students to think critically about accessibility and equips them with the skills to make their future workplaces more inclusive.

Building Capacity in Other Professionals

And it's more than just about my own teaching. I collaborate with other faculty members and staff across the Faculty of Media, Art & Design to share insights, tips, and training on digital accessibility. We focus on practical applications like making social media accessible, enabling captions, and how to incorporate sign language interpreters on platforms like Zoom, Teams, and Google Meet.

Together, we’re using the knowledge and tools to immediately integrate accessibility into our work and educational practices, ensuring that everyone can participate fully and effectively.

Future Focused Teaching

This journey towards fully accessible teaching has been both challenging and rewarding, and I’ve infused my learning into the development of DC’s new PR graduate certificate program, beginning this fall, to help strengthen the learning experience for everyone, not just those with disabilities. Each step forward is a step towards a more inclusive society.

As educators, we have the unique opportunity to shape the minds and values of future generations. By embracing digital accessibility, we teach more than just curriculum; we teach compassion, respect, and the importance of equality.

Thanks to DC, I and other educators throughout the college lead the way in creating a world where no student is left behind, because true education is about lighting a path for all.