MINISTRY-APPROVED PROGRAM TITLE: ADVERTISING AND MARKETING COMMUNICATIONS
If you have a passion for creativity and a desire to develop powerful advertising and promotional campaigns, this program is for you. We live in an age of digital transformation and disruption, one where advertisers are in a constant battle for consumer attention and ‘screen-time’. Advancements by ‘big tech’ companies will continue to influence how we work, shop, and communicate. To remain relevant, advertisers and brands must respond with powerful communications that create lasting, meaningful connections.
The Advertising and Promotion program prepares you with the knowledge, skills and experience for an exciting career in the advertising industry. You could launch a career at an advertising agency, research or production firm, or within a media company; the faculty will assist you in choosing a path aligned with your passion and skill-set. You will gain experience as an account representative, creative production artist, and media planner managing real client accounts for the campus agency – collaboragency. Students explore creativity, conceptualizing and producing actual advertisements for all media forms. Whether you like to create, innovate or execute ideas, you will have the opportunity to do it all in this program.
NOTE: Students enrolling in this program are required to purchase their own laptop. For specific laptop and software requirements for this program click here.
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NOTE: Students enrolling in this program are required to purchase their own laptop. For specific hardware and software requirements for this program click here.
The Advertising and Promotion program is designed to provide students with the knowledge and skills in demand to succeed in the evolving and exciting world of advertising. Students will learn how to plan, create, and execute effective campaigns while exploring how the advertising industry is structured, gaining insight into the unique roles, responsibilities and relationships among key participants, including: agencies, advertisers, the media, research companies and all other production suppliers.
The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC.
Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2023-2024 program of study may be modified to accommodate program delivery changes.
More than 75% of this program is delivered in-person.
The rest of the coursework will be delivered using hybrid, flexible or online formats. Students will come to campus to complete in-person learning requirements.Detailed schedules, with course-specific delivery information, will be available after registration. Courses, course descriptions and delivery formats are subject to change.
Field placement provides the opportunity to practice the knowledge and skills acquired in the program. You have the opportunity to choose the roles/functions best matching your skill-set, and are able to perform as a team member in the industry. Placements occur at the end of the winter semester. You must work a minimum of six weeks in an approved communications role in order to graduate. For students unable to secure an external work placement, there are opportunities to work for the campus advertising agency (collaboragency) or on an assigned, independent project.
Durham College also offers degree completion opportunities with a number of Canadian and international institutions. Sample diploma-to-degree opportunities include:
Please visit our pathways page to learn more about how you can transfer your credits towards a degree.
A Mac notebook computer is recommended. Please see the hardware requirements document for details.
DO NOT PURCHASE THIS SOFTWARE PRIOR TO STARTING THE PROGRAM.
Creative Cloud brings together everything you need to create your greatest work. One simple membership gives you and your classmates to the very latest versions of all the Adobe professional creative desktop applications like Photoshop®, Illustrator®, Premiere Pro® and more — plus new features and upgrades as soon as they're available. And that's just the beginning. With Creative Cloud™, everything you need to create intuitively and collaboratively is included.
Free downloadable software (please download and install prior to the start of classes. Caution: To avoid malware, only download from the actual developer or using the links below):
NOTE: These requirements were accurate at the time of posting and are subject to change. Please be aware that hardware and software versions are subject to change and will be updated as needed. For further information and FAQ click here.
Field placement provides the opportunity to practice the knowledge and skills acquired in the program. You have the opportunity to choose roles/functions that match your skills, and to perform as a team member in the industry. Placements start in the final half of the winter semester. You must work a minimum of six weeks in the field in order to graduate. For students unable to secure an external work placement, there are opportunities to work for the on-campus advertising agency or on an assigned, independent project.
Collaboragency is a fully integrated onsite communications agency here at Durham College. The collaborators are a multi-disciplinary team of students from the Advertising, Animation, Graphic Design, Photography, Video Production programs and more. Together, students tackle projects from actual clients looking to improve their businesses – from web, social media and marketing content creation to strategic planning, Collaboragency creates unique business solutions for our local entrepreneurs. Through the production of both strategic and creative materials, students can leverage work in portfolios when applying for desired occupations. This work also allows students to forge lasting connections with clients, who one day may be responsible for launching careers.
Watch the video below to see how Collaboragency’s work impacted their Bohemian Bliss Yoga client.
Any inquiries about Collaboragency can be directed to Dawn Salter, Program Coordinator and professor of Advertising and Promotion at Dawn.Salter@durhamcollege.ca.