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Check out the 2021-22Program Guide
We continue to see dramatic shifts in how people consume digital media, influencing the ways we communicate, play, shop and work. Each day, we are exposed to hundreds of digital advertising messages that compete for our attention. Every message attempts to inform and influence our decision-making and ultimately, our purchasing behaviour. This graduate certificate is designed for those with curiosity and passion for all things digital media – it explores how digital media is used in an advertising and marketing context to build successful brands. Students develop appropriate digital strategies to deliver targeted advertising messages, produce detailed buyer and brand personas, create impactful content that engages and builds consumer connections and develop and monitor digital plans, making necessary modifications to maximize performance.
Note: this program has additional recommended requirements. Please visit the Admission Requirements tab for further information.
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Year one domestic: $4,042 (CAD) Year one international: $15,172 (CAD)
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Designed for students with previous education and/or experience in advertising and promotional communication, this program broadens understanding of integrated campaigns, while teaching new skills in strategic planning, content creation, research, design, and implementation of digital programs. Students solve real-world challenges for clients utilizing digital engagement and activation strategies that help achieve specific advertising and marketing objectives.
You will learn how to:
Applicants whose first language is not English or who are internationally educated in a non‐English speaking country must meet Durham College’s English Language Proficiency Policy.
The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyCampus.
Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2021-22 program of study may be modified to accommodate program delivery changes. Students should refer to their timetable for the most up-to-date course information.
Qualified graduates may be eligible to apply their academic credits toward further study through Durham College's partnerships with many Canadian and international colleges and universities.
A Mac notebook computer is recommended. Please see the hardware requirements document for details.
Creative Cloud brings together everything you need to create your greatest work. One simple membership gives you and your classmates to the very latest versions of all the Adobe professional creative desktop applications like Photoshop®, Illustrator®, Premiere Pro® and more — plus new features and upgrades as soon as they're available. And that's just the beginning. With Creative Cloud™, everything you need to create intuitively and collaboratively is included.
Free downloadable software (please download and install prior to the start of classes. Caution: To avoid malware, only download from the actual developer or using the links below):
NOTE: These requirements were accurate at the time of posting and are subject to change. Please be aware that hardware and software versions are subject to change and will be updated as needed. For further information and FAQ click here.
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