Advertising – Digital Media Management (graduate certificate)

Program Overview

With the explosion of social networking platforms and the increase in the use of mobile devices, the digital media landscape has experienced a dramatic shift, changing the way people communicate and work together. This graduate certificate program is designed for individuals with previous education or experience and prepares them to create comprehensive and integrated communication campaigns. Students develop engagement and activation strategies while learning to measure, manage and predict campaign performance, using the latest industry-standard tools.

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Graduate Program

Admission Requirements

Diploma or degree in advertising, marketing, communications, or a related field
Proof of English language proficiency required

A minimum of three years of related industry experience detailed in a professional resumé with a letter of intent may be considered
Proof of English language proficiency required

Note: this program has additional recommended requirements. Please visit the Admission Requirements tab for further information.

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Intakes and Availability

Date	Domestic Availability	International Availability
September 2020	Open	Open

Tuition

Year one domestic: $4,042 (CAD)
Year one international: $14,642 (CDN)

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Semester 1 Courses

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Career Options

WHAT YOU COULD BE:

Digital Strategist/ Planner
Digital Content Manager
Brand or Community Ambassador
Digital Media Planner and/or Buyer
Digital Marketing Coordinator

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Program Details

Designed for students with previous education and/or experience in advertising and marketing communications, this program will broaden understanding of integrated campaigns, while teaching new skills in the strategic planning, content creation, research, design, and implementation of digital programs. Students will have the opportunity to solve real-world challenges for clients utilizing digital engagement and activation strategies that help achieve specific business objectives.

You will learn how to:

Resolve specific challenges in digital advertising and marketing communications.
Develop, present and analyze a digital advertising and marketing plan utilizing various research bases
Manage the execution of a digital advertising and marketing communications plan by applying project management principles.
Evaluate the effectiveness of a digital advertising and marketing communications initiative using industry monitoring and tracking tools.
Identify and adhere to digital advertising and marketing communications standards and practices in accordance with relevant Canadian Legislation.
Evaluate various digital strategies and media tactics to facilitate the execution of an effective integrated communications plan.
Conceive, write, design, edit and produce digital advertising content using industry-standard methods and technologies.
Plan strategies for professional development to aid in the creation of an effective personal online brand identity.

Admission Requirements

Diploma or degree in advertising, marketing, communications, or a related field
Proof of English language proficiency required

A minimum of three years of related industry experience detailed in a professional resumé with a letter of intent may be considered
Proof of English language proficiency required

RECOMMENDED

Strong communication skills, both written and verbal

Applicants whose first language is not English or who are internationally educated in a non‐English speaking country must meet Durham College’s English Language Proficiency Policy.

Courses

Semester 1

Semester 2

Courses and course descriptions are subject to change.

Costs

YEAR ONE FEES	Domestic	International
Tuition	$4,042	$14,642
Compulsory Ancillary	$1,844	$2,319
Program Incidental	$250	$250
Total Fees:	$6,136	$17,211

Please note: fees are based on the 2019-2020 academic year and do not include textbooks. For more information please see Other fees to consider.

Career Options

WHAT YOU COULD BE:

Digital Strategist/ Planner
Digital Content Manager
Brand or Community Ambassador
Digital Media Planner and/or Buyer
Digital Marketing Coordinator

WHERE YOU COULD WORK:

Advertising and marketing communications agencies
Digital agencies
Not-for-profit organizations and associations
Publishers
Television and radio broadcasting companies
Independent media management companies
Multi-media owners and sellers
Research companies and advertisers

Program Transfer, Degree Completion and Additional Credentials

Qualified graduates may be eligible to apply their academic credits toward further study through Durham College's partnerships with many Canadian and international colleges and universities.

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Advertising – Digital Media Management (graduate certificate)

Program Overview

Admission Requirements

Intakes and Availability

Tuition

Semester 1 Courses

Career Options

WHAT YOU COULD BE:

Program Details

Admission Requirements

Courses

Semester 1

Semester 2

Costs

Career Options

WHAT YOU COULD BE:

WHERE YOU COULD WORK:

Program Transfer, Degree Completion and Additional Credentials

Helpful Resources

College guide September 2020 [PDF]

College guide September 2020 [Interactive]

Graduate Employment Report [PDF]