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We continue to see dramatic shifts in how people consume digital media, influencing the way we communicate, work, play, and shop. Each day we are exposed to thousands of messages competing for our attention. Every message attempts to inform and influence our decision-making and ultimately our behaviour. This graduate program is designed for those with a curiosity and passion for all things digital media – it explores how digital applications and platforms are used to build successful brands. Students gain experience working with real businesses to create impactful digital plans and content that will engage and build strong consumer connections. Students will also be introduced to how artificial intelligence (AI) is being used in digital marketing.
Applicants whose first language is not English or who are internationally educated in a non‐English speaking country must meet Durham College’s English Language Proficiency Policy.
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Designed for students with previous education and/or experience in advertising and promotional communication, this program broadens understanding of integrated campaigns, while teaching new skills in strategic planning, content creation, research, design, and implementation of digital programs. Students solve real-world challenges for clients utilizing digital engagement and activation strategies that help achieve specific advertising and marketing objectives.
You will learn how to:
The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC.
Courses, course descriptions and delivery formats are subject to change.
More than 50% of this program is delivered in-person.
The rest of the coursework will be delivered using hybrid, flexible or online formats. Students will come to campus to complete in-person learning requirements. Detailed schedules, with course-specific delivery information, will be available after registration. Courses, course descriptions and delivery formats are subject to change.
Qualified graduates may be eligible to apply their academic credits toward further study through Durham College's partnerships with many Canadian and international colleges and universities.
A Mac notebook computer is recommended. Please see the hardware requirements document for details.
Creative Cloud brings together everything you need to create your greatest work. One simple membership gives you and your classmates to the very latest versions of all the Adobe professional creative desktop applications like Photoshop®, Illustrator®, Premiere Pro® and more — plus new features and upgrades as soon as they're available. And that's just the beginning. With Creative Cloud™, everything you need to create intuitively and collaboratively is included.
Free downloadable software (please download and install prior to the start of classes. Caution: To avoid malware, only download from the actual developer or using the links below):
NOTE: These requirements were accurate at the time of posting and are subject to change. Please be aware that hardware and software versions are subject to change and will be updated as needed. For further information and FAQ click here.