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  • Sport Business Management (graduate certificate)

Sport Business Management (graduate certificate)


Featured image for program.
Credential
Ontario College Graduate Certificate
Location
Oshawa
OCAS Code
SBMT
Next Intake
September 2023
View all intakes
Faculty
Faculty of Business
Length
Two semesters
Delivery
More than 50% of this program is delivered in-person. Learn more.
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  • Overview
Apply Now
  • Domestic icon Domestic application
  • International icon International application
  • Overview
  • Program Details
  • Admission Requirements
  • Courses
  • Costs
  • Career Options
  • Field Placement
  • Tech recommendations
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  • Connect with us
  • Apply Now
    • Domestic icon Domestic application
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  • Overview
  • Program Details
  • Admission Requirements
  • Courses
  • Costs
  • Career Options
  • Field Placement
  • Tech recommendations
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  • Connect with us

Program Overview

Designed for students with previous post-secondary education, this program is a fast-track to the sport industry. Sport business management is recognized as a distinct enterprise that requires specific skills, knowledge, attitudes and experience.

Students gain advanced, intensive training through one semester of academics and one semester of field placement.

With a commitment to personal and professional achievement, the program also offers numerous networking opportunities and a variety of experiential learning options to prepare you for your chosen career.

Intakes and Availability

Date Domestic Availability International Availability
September 2023OpenClosedApply now
ProgramHighlights
  • Success Stories
  • Resources
  • Success Stories
  • Resources
Four DC alumni working abroad talk sports and law enforcement during DC Talks: Global Graduate
Canada’s top sport business minds coming to DC
Alumni stories - Scott Clark
Durham College 2023 Viewbook
Lead the way
2023 Viewbook
Read Now
Other Resources
  • Graduate Employment Report [PDF]
  • Attend a Program Information Webinar
  • Financial Aid Information
Full-semester Field Placement
Industry Networking
Graduate certificate

Admission Requirements

  • Diploma or degree
  • Proof of English language proficiency required

OR

  • A minimum of three years of related industry experience detailed in a professional resumé with a letter of intent may be considered
  • Proof of English language proficiency required

Applicants whose first language is not English or who are internationally educated in a non‐English speaking country must meet Durham College’s English Language Proficiency Policy.

Applicants may choose to attend a voluntary interview/information session.

Tuition

  • Year one domestic: $3,272 (CAD)
  • Year one international: $15,080 (CAD)

View full costs

Semester 1 Courses

  • Computer Applications for Sport (COMP 4330)
  • Your Career In Sport (MGMT 4301)
  • Selling Sport (SALE 4300)
  • Corporate Sport Strategies (SBMT 1200)
  • The Business Of Sport (SBMT 1201)
  • Fieldwork Seminar (SBMT 1202)
  • Successful Sport Events (SPAD 4301)

View all courses

Full-semester Field Placement
Full-semester Field Placement
Industry Networking
Industry Networking
Graduate certificate
Graduate certificate

Technology recommendations

To help students succeed in programs with remote learning requirements, Durham College’s IT Services department has identified minimum technology recommendations. While these are not program requirements, these suggestions will help ensure students have the right tools to support a quality remote learning experience.

View all recommendations

Career Options

WHAT YOU COULD BE:

  • Event/ game day co-ordinator
  • Facility manager
  • Program co-ordinator
  • Sport marketing agency representative
  • Sporting goods professional
  • Account executive
  • Brand manager
  • Team operations manager
 

View all career options

Program Details

Aimed at college and university graduates, the Sport Business Management graduate certificate program is a fast-track to the sport industry. The sport industry is recognized as a distinct enterprise that requires specific skills, knowledge, attitudes and experience best obtained through the academic process achieved by enrolling in this program.

It provides advanced and intensive training through one semester of academics and one semester of field placement.

With a commitment to personal and professional achievement, the program also offers a student-led sport conference, numerous networking opportunities and a variety of experiential learning options to prepare you for your chosen career.

In The News

  • Four DC alumni working abroad talk sports and law enforcement during DC Talks: Global Graduate
  • Canada’s top sport business minds coming to DC
  • Alumni stories - Scott Clark
  • DC students raise $20,000 for Durham Outlook through Hockey Helps the Homeless
  • Esports gaming arena up and running at Durham College
  • Pro Sports Business Leaders coming to BC
  • DC celebrates student athletes’ academic success
  • Selling sports for a good cause
  • Lindsay Panchan breaks DC women’s basketball single game scoring record
  • DC grads return to share their experiences during Alumni in the Pit
  • Durham College students put the spotlight on sports
  • DC alumnus addresses new graduates at spring convocation
  • Durham College alumni recount their roads to success
  • President and CEO of Rogers Media talks sports with students
  • Big names in sports broadcasting highlight annual sport business conference
  • DC grad shoots and scores a winning career

    Program Learning Outcomes

    1. Identify and develop competencies in the behaviours and skills of effective managers.
    2. Develop and execute a personal and professional career development plan and strategy.
    3. Apply financial knowledge and skills to the operation of sport business.
    4. Link theory to application through educational and practical opportunities.
    5. Plan, execute and evaluate events.
    6. Apply sales and marketing concepts to the sport industry.

    Admission Requirements

    • Diploma or degree
    • Proof of English language proficiency required

    OR

    • A minimum of three years of related industry experience detailed in a professional resumé with a letter of intent may be considered
    • Proof of English language proficiency required

    Applicants whose first language is not English or who are internationally educated in a non‐English speaking country must meet Durham College’s English Language Proficiency Policy.

    Applicants may choose to attend a voluntary interview/information session.

    Courses

    The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC.

    Semester 1

    • Computer Applications for Sport (COMP 4330)
    • Your Career In Sport (MGMT 4301)
    • Selling Sport (SALE 4300)
    • Corporate Sport Strategies (SBMT 1200)
    • The Business Of Sport (SBMT 1201)
    • Fieldwork Seminar (SBMT 1202)
    • Successful Sport Events (SPAD 4301)

    Semester 2

    • Field Placement - SBMT (FWK 4305)

    Courses and course descriptions are subject to change. Please note that as a result of COVID-19 the 2023-2024 program of study may be modified to accommodate program delivery changes.

    Course delivery

    More than 50% of this program is delivered in-person.

    The rest of the coursework will be delivered using hybrid, flexible or online formats. Students will come to campus to complete in-person learning requirements.Detailed schedules, with course-specific delivery information, will be available after registration. Courses, course descriptions and delivery formats are subject to change.

    In-person:
    Course is delivered in person, on campus within a classroom, lab, shop or studio.
    Flexible:
    Course is taught in one of DC’s technology-enabled learning classrooms and online at the same time. Students can choose to attend in-person or online.
    Hybrid:
    Part of the course is delivered online, remotely, and part is in-person on campus within a classroom, lab, shop or studio.
    Online:
    Fully remote course delivery.

    Costs

    Career Options

    WHAT YOU COULD BE:

    • Event/ game day co-ordinator
    • Facility manager
    • Program co-ordinator
    • Sport marketing agency representative
    • Sporting goods professional
    • Account executive
    • Brand manager
    • Team operations manager
     

    WHERE YOU COULD WORK:

    • Professional sport teams and leagues
    • Amateur sport associations and organizations
    • Community sport programs, facilities, clubs and events
    • College and university athletic departments
    • Sporting goods manufacturers, distributors and retailers
    • Private and public sport facilities
    • Sport and event partners, agencies, sponsors and media

    Field Placement

    Your learning experience will be complemented by a 500-hour field placement as part of your program. Assistance in securing this position is provided by faculty.

    Technology Recommendations

    To help students have the best remote learning experience possible, Durham College’s IT Services department has identified technology recommendations for each program based on course needs and software requirements. While not required, students may want to consider these suggestions if they are purchasing a computer or laptop for the upcoming academic year.

    Processor: i3
    RAM: 4GB
    Storage: 256GB SSD
    Operating System: Microsoft Windows 10 Professional or Education x64 SP1
    Internet Browser: Internet Explorer 11 or Google Chrome (newest version) or Firefox (newest version)
    Network Adapter: 802.11ac 2.4/5 GHz wireless adapter
    Camera: Webcam/built-in camera
    Internet connection

    Questions regarding technology recommendations can be directed to the IT Service Desk  or the school office.

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    Durham College is situated on the traditional lands of the First Peoples of the Mississaugas of Scugog Island First Nation. These lands are covered under the Williams Treaties and rest within the traditional territory of the Anishinaabeg. We offer our gratitude to the Indigenous Peoples who care for and, through the treaty process, share the lands on which we live, learn, teach and prosper today.

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