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  • Sport Business Management (graduate certificate)

Sport Business Management (graduate certificate)

Ministry-approved title: Sport Business Management


Credential
Ontario College Graduate Certificate
Location
Oshawa
OCAS Code
SBMT
Next Intake
September 2025
View all intakes
Faculty
Faculty of Business and Information Technology
Length
Two semesters
Delivery
In person Learn more.
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Apply Now
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Program Overview

Designed for students with previous post-secondary education, this program is a fast-track to the sport industry. Sport business management is recognized as a distinct enterprise that requires specific skills, knowledge, attitudes and experience.

Intakes and Availability

Date Domestic Availability International Availability
September 2025OpenOpenApply now
ProgramHighlights
  • Success Stories
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Durham College 2025 Program Guide
2025 Program Guide Read Now
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  • Financial Aid Information

Admission Requirements

  • Diploma or degree
  • Proof of English language proficiency required

OR

  • A minimum of three years of related industry experience detailed in a professional resumé with a letter of intent may be considered
  • Proof of English language proficiency required

Applicants who are internationally educated in a non‐English speaking country must meet Durham College’s English Language Proficiency Policy.

Applicants may choose to attend a voluntary interview/information session.


Tuition

  • Year one domestic: $3,272 (CAD)
  • Year one international: $15,859 (CAD)

View full costs


Semester 1 Courses

  • Revenue Generation for Sport (COMR 1107)
  • Field Placement Seminar (FDPL 1102)
  • Leadership and Management In Sport (MGMT 1107)
  • Digital Marketing and Analytics for Sport (MKTG 1107)
  • Sport Event Management (SBMT 1100)
  • Global Perspectives In Sport (SOCI 1104)

View all courses


Career Options

WHAT YOU COULD BE:

  • Event/ game day co-ordinator
  • Facility manager
  • Program co-ordinator
  • Sport marketing agency representative
  • Sporting goods professional
  • Account executive
  • Brand manager
  • Team operations manager
 

View all career options

Connect with us

I AM A CANADIAN APPLICANT

Contact recruitment
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Fill out the form to get more information on your program of interest, upcoming events, and how to become a Durham College student. By submitting your information below, you consent to Durham College contacting you via email and/or SMS with a minimum of 4 messages per month. You may withdraw consent at any time.

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I HAVE ALREADY APPLIED

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I AM AN INTERNATIONAL APPLICANT

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905.721.2000 ext. 7697

I HAVE ALREADY APPLIED

Please contact the international office.

Program Details

Aimed at college and university graduates, the Sport Business Management graduate certificate program is a fast-track to the sport industry. The sport industry is recognized as a distinct enterprise that requires specific skills, knowledge, attitudes and experience best obtained through the academic process achieved by enrolling in this program.

It provides advanced and intensive training through one semester of academics and one semester of field placement.

With a commitment to personal and professional achievement, the program also offers competition opportunities, numerous networking opportunities and a variety of experiential learning options to prepare you for your chosen career. 

    Program Learning Outcomes

    1. Identify and develop competencies in the behaviours and skills of effective managers.
    2. Develop and execute a personal and professional career development plan and strategy.
    3. Apply financial knowledge and skills to the operation of sport business.
    4. Link theory to application through educational and practical opportunities.
    5. Plan, execute and evaluate events.
    6. Apply sales and marketing concepts to the sport industry.

    Admission Requirements

    • Diploma or degree
    • Proof of English language proficiency required

    OR

    • A minimum of three years of related industry experience detailed in a professional resumé with a letter of intent may be considered
    • Proof of English language proficiency required

    Applicants who are internationally educated in a non‐English speaking country must meet Durham College’s English Language Proficiency Policy.

    Applicants may choose to attend a voluntary interview/information session.

    Industry Partners

    BOARDS OF TRADE AND CHAMBERS OF COMMERCE PARTNERSHIP

    Students entering their first year of studies in a Faculty of Business and Information Technology program will receive a membership to all of Durham Region’s Chambers of Commerce and Boards of Trade for the duration of their studies, plus an additional year following graduation. As one of the only colleges in Ontario with this offering, DC is proud to provide students with access to local businesses at a regional level. 

    The Chambers of Commerce and Boards of Trade include:

    • Ajax-Pickering Board of Trade
    • Brock Board of Trade
    • Clarington Board of Trade
    • Greater Oshawa Chamber of Commerce
    • Newcastle and District Chamber of Commerce
    • North Durham Chamber of Commerce
    • Whitby Chamber of Commerce 

    Membership benefits:

    • Opportunities to connect with over 2,500 local businesses and jumpstart your career by networking with potential future employers
    • Access to professional development events across Durham Region to gain unique business insights and learn from industry leaders; and
    • Learning opportunities to develop the in-demand skills to launch a successful career.

    Image for bitm-chamber-partnership-programpg.

    Courses

    The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program. Your program of study can be found on MyDC.

    Semester 1

    • Revenue Generation for Sport (COMR 1107)
    • Field Placement Seminar (FDPL 1102)
    • Leadership and Management In Sport (MGMT 1107)
    • Digital Marketing and Analytics for Sport (MKTG 1107)
    • Sport Event Management (SBMT 1100)
    • Global Perspectives In Sport (SOCI 1104)

    Semester 2

    • Field Placement (FWK 4305)

    Courses, course descriptions and delivery formats are subject to change.

    Course delivery

    In person

    Students will come to campus to complete in-person learning requirements. Detailed schedules, with course-specific delivery information, will be available after registration. Courses, course descriptions and delivery formats are subject to change.

    In person:
    Course is delivered in person, on campus within a classroom, lab, shop or studio.
    Hybrid:
    Part of the course is delivered online, remotely, and part is in-person on campus within a classroom, lab, shop or studio.
    Online:
    Fully remote course delivery.

    Costs

    Career Options

    WHAT YOU COULD BE:

    • Event/ game day co-ordinator
    • Facility manager
    • Program co-ordinator
    • Sport marketing agency representative
    • Sporting goods professional
    • Account executive
    • Brand manager
    • Team operations manager
     

    WHERE YOU COULD WORK:

    • Professional sport teams and leagues
    • Amateur sport associations and organizations
    • Community sport programs, facilities, clubs and events
    • College and university athletic departments
    • Sporting goods manufacturers, distributors and retailers
    • Private and public sport facilities
    • Sport and event partners, agencies, sponsors and media

    Experiential Learning

    field placement

    Your learning experience will be complemented by a 500-hour field placement as part of your program. Assistance in securing this position is provided by faculty.

    GUEST SPEAKERS

    Throughout the program, students gain valuable insights from guest speakers—industry professionals who have achieved success in Sport Management. These sessions provide expert guidance, real-world perspectives, and a unique opportunity to start building a professional network. This connection to the industry is a key element of the program’s commitment to student growth and career readiness.

    CASE COMPETITIONS

    Selected Sport Management students have the opportunity to participate in case competitions, where they tackle real-world business challenges for clients in need. These events sharpen critical thinking skills, encourage innovative problem-solving, and provide invaluable experience addressing industry-relevant issues. Additionally, they offer a platform for students to expand their professional networks and showcase their expertise.

    Meet Your Faculty Experts

    • Matt Akler

      Faculty Member, Faculty of Business and Information Technology

      As one of the longest-serving members of the Sport Management faculty, along with 10+ years of experience in the professional sport and entertainment industry, Matt Akler will guide students through career preparation in the business of sport while teaching courses in communications, events, leadership and team management.

    • Ian Ellis

      Faculty Member, Faculty of Business and Information Technology

      Ian brings over 20 years of sport management experience to the classroom. He previously worked for sport teams, leagues and a sport marketing agency where he worked alongside some of Canada’s largest brands.  His teaching is focused on sport marketing, partnerships and event management. Numerous industry partnerships allow for extensive experiential learning opportunities in his courses.

    • Sheldon Koufman

      Faculty Member, Faculty of Business and Information Technology

      Sheldon Koufman is a Professor and Program Coordinator for Sport Management programs. Teaching marketing, sales, professionalism, and career courses, Sheldon is the published author of Marketing: The Core 7CE and Retailing Management 7CE. He emphasizes experiential learning through competitions and leadership camps.

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    Land Acknowledgement

    Durham College is situated on the traditional lands of the First Peoples of the Mississaugas of Scugog Island First Nation. These lands are covered under the Williams Treaties and rest within the traditional territory of the Anishinaabeg. We offer our gratitude to the Indigenous Peoples who care for and, through the treaty process, share the lands on which we live, learn, teach and prosper today.

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