The Video Production program at Durham College partnered with Spinal Cord Injury Ontario (SCIO) to support SCIO in marketing, communications and membership efforts. Since telling the story is a key enabler to achieving SCIO’s ambitious plans for growth, students are asked to create compelling video content to draw stakeholders and clients to their website. Students get the opportunity to work directly in the field for one of SCIO’s major events - Ski and Snowboard day - where they are asked to capture the spirit of the day on film. This opportunity allows students to work directly with clients in the “real-world”, access real-time coaching and feedback from their professors, promote teamwork, and test those vital soft skills necessary to succeed.
See the action behind the scenes at SCIO Ski and Snowboard day below.