Dawn Salter brings extensive account management experience having worked at various advertising agencies on both national and global brands. She holds a Master’s in Global Marketing Management, a Bachelor’s in Adult Education, and a Diploma in Advertising Administration. Her research interests focus on digital media consumption and its impact on purchase behaviour. Dawn has been teaching at Durham College within the Advertising program for the last 17 years while remaining active in industry associations. She loves to write and has published numerous articles on brand management and gender representation in advertising.