Emerging Trends and Tools In Advertising

Consumer behaviour changes constantly and in unexpected ways. Marketers must continuously evolve their communication strategies and tools in order to meet consumers where they are at and satisfy their needs and preferences. With the continued rise of social media influencers, artificial intelligence, automation, and visual and audio search, marketers must embrace and not fight change. Students will research the latest advertising tools and trends to apply strategic and creative thinking to help solve brand challenges.