Copywriting for Advertising

This course focuses on developing a student's ability to create well-written, persuasive, and creatively focused advertising messages; it allows students to understand and experience the role a ‘copywriter' would play within the advertising industry. Students will learn how to generate ideas that help solve marketing problems and to execute those ideas through copywriting. The class will write, edit and evaluate advertising copy, including print, radio, television, direct mail and promotional materials. Students work individually and in teams on assignments that involve both word and image.