COVID-19

Administrative Applications for Advertising

This course provides students with an introduction to the software used in the media planning and account service areas of the advertising industry. Students will create and work with spreadsheets to organize, manipulate and interpret numerical data to effectively address business needs (Budget Control Reporting, Media Blocking Chart Creation, and Project Cost Estimating). This is a pre-requisite course for the media and data analytics courses offered later in the program of study.