Event Planning and Product Promotion

Students will learn how industry trends impact and shape event planning and product promotion in the cosmetics and personal care industry. This course will also examine how to leverage inter-professional networks to assist when planning and organizing an event. There is a strong emphasis placed on how to align community stakeholder partnerships to meet organizational goals, while increasing brand awareness with the use of various booking tools. Students examine leadership principles to drive company sales and increase personal earnings when executing cosmetic events and product promotions.