COVID-19 update: DC has implemented a vaccination policy for the fall 2021 semester. Learn more.Program delivery information: fall semester.Learn more about courses and services being offered remotely. COVID-19 Pre-entry Screening Questionnaire Report if you are unwell
This course focuses on the marketing mix which consists of the five P's of marketing – Person (Customer), Product, Price, Promotion, and Place. Students will study each of these five marketing mix variables in depth. In the course students will create a marketing plan based on an entrepreneurial business idea that they are interested in developing in the future.
Many of the photos on this website were taken prior to the COVID-19 pandemic.