Content Marketing and Management

Discover the essentials of content marketing and management in this comprehensive course. Through a blend of theory and practical applications, students gain the knowledge and skills necessary to develop effective content strategies and execute them with precision. In this course, students dive into content management systems, critically assessing capabilities and exploring the tools required for developing a content marketing strategy. Students will identify the most suitable content types, formats, and functions that align with audience and business needs. Students will learn how to research, plan, create and track an optimized content strategy that aligns with client business goals.