Paid Media Advertising

This course will explore the strategic and practical aspects of planning, executing, and optimizing paid media across various digital platforms. Students will be equipped with the knowledge and skills required to effectively navigate the dynamic paid media landscape to achieve specific client objectives. They will gain practical experience analyzing key segmentation data for digital advertising channels including search engines, social media and video platforms, display networks, and mobile. They will also apply their understanding of the underlying principles, technologies, and strategies used to design paid media campaigns for today's digital ecosystem.