COVID-19 update: DC has implemented a vaccination policy for the fall 2021 semester. Learn more.Program delivery information now available for winter semester. Learn more about courses and services being offered remotely. COVID-19 Pre-entry Screening Questionnaire COVID-19 Illness Reporting Process
This course is designed to introduce students to the terminology and information bases used in the planning and buying of media vehicles for advertisers. Students will gain an understanding for the strengths and limitations of specific media vehicles and how they are selected to deliver advertising messages to specific target audiences (core consumers). Students will become familiar with the various tools used to present media recommendations to advertisers.
Many of the photos on this website were taken prior to the COVID-19 pandemic.