Project Management for Marketing

This course serves as an introduction to the principles of project management for the business professional. Through a combination of theory and practical assignments, the student will be introduced to project management methods, processes, terminology, and expectations as outlined by the Project Management Institute (PMI) in their Project Management Body of Knowledge (PMBOK). Students will initiate, plan, execute, control, and close a project related to their area of focus, while taking into consideration all project constraints. Students will also learn how to create and monitor a project using computer software.