Digital Strategy and Insights

Welcome to the exciting world of Digital Strategy and Insights! In this course, students will discover how businesses adapt strategies to attract and retain customers in the digital era. Unleash your creativity as we explore powerful digital strategies and discover how businesses have adapted to attract and retain customers. Through engaging case studies and activities, students will learn to develop impactful digital strategy statements. This course sets the stage for the follow-up Digital Analytics course, where students learn how to monitor and optimize program performance, ensuring strategies hit the bullseye every time. Become a master of this ever-evolving marketing realm and get ready to make your mark in the digital sphere!