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Saturday, March 23
Building on previously learned foundational marketing theories, this course provides an overview of partnerships with a focus on the sport sponsorship process. Partnerships will be examined from the point of view of sponsors as well as sport properties. Students will complete environmental scans to understand client objectives and how properties can meet these needs. They will determine the correct assets, tactical executions and appropriate valuations to design and present partnership proposals. Once an agreement is reached partnerships must be properly executed, evaluated and revised as necessary to meet the objectives of all parties. These insights will provide invaluable knowledge for students entering the partnership industry and will be an area of focus in the course. This course will provide industry-level experience through the application of marketing, sales, research, analytical, and presentation skills in the development, delivery and receipt of multiple partnership documents.