COVID-19 update: DC has implemented a vaccination policy for the fall 2021 semester. Learn more.Program delivery information: fall semester.Learn more about courses and services being offered remotely. COVID-19 Pre-entry Screening Questionnaire Report if you are unwell
Check out the 2021-22Program Guide
This course focuses on the marketing mix, a collection of business variables which marketers can control and manipulate in changing market conditions. Once the marketing objectives have been developed, a company must decide upon very specific products/services, pricing, distribution and marketing communication strategies. Students will study each of these four marketing mix variables in depth in the context of a marketing plan.
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