DC is committed to providing students with a high-quality academic experience. All scheduled academic activities and services, including on-campus learning through classes and labs, continue as planned while Durham Region is under red-zone restrictions. For a full list of what is open on campus or operating virtually, please visit our COVID-19 winter semester page.
Learn more about courses and services being offered remotely. COVID-19 Pre-entry Screening Questionnaire Report if you are unwell

Marketing II

This course focuses on the marketing mix, a collection of business variables which marketers can control and manipulate in changing market conditions. Once the marketing objectives have been developed, a company must decide upon very specific products/services, pricing, distribution and marketing communication strategies. Students will study each of these four marketing mix variables in depth in the context of a marketing plan.