COVID-19 Information

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Fall 2020 delivery information

Learn more about courses and services being offered remotely.

Marketing II

This course focuses on the marketing mix, a collection of business variables which marketers can control and manipulate in changing market conditions. Once the marketing objectives have been developed, a company must decide upon very specific products/services, pricing, distribution and marketing communication strategies. Students will study each of these four marketing mix variables in depth in the context of a marketing plan.