COVID-19 update: DC has implemented a vaccination policy for the fall 2021 semester. Learn more.Program delivery information: fall semester.Learn more about courses and services being offered remotely. COVID-19 Pre-entry Screening Questionnaire Report if you are unwell
This course focuses on the application of channel and retail marketing strategies to develop integrated marketing strategies. The student will use the key principles of channel design, end-user analysis, and retail merchandising to create strategies that enhance business marketing initiatives. Students will also develop key critical thinking skills focussed on analysis and synthesis.
Many of the photos on this website were taken prior to the COVID-19 pandemic.