Media Relations

Students will gain comprehensive knowledge about how to build and maintain relationships with the media. They will learn to craft effective press releases, create media kits, and pitch stories to journalists, bloggers, and influencers. The course will cover strategies for managing press conferences, interviews, and other types of media engagements. Students will learn how to tailor messages appropriately for each channel by delving into the various media outlets - from print and broadcast to digital and social media.