Event Planning and Fund Development

Students will continue to develop public relations skills through practical application during this course. Expertise developed in this course supports the student's role as a not-for-profit public relations advisor in WKSP 4306 by deepening their understanding and practice of events and fund development strategies. Students will organize a special event that will demonstrate their planning, organizing, and budgeting skills. In addition, students will learn about and demonstrate fund development ethics, planning, and content development for relevant practices such as direct response, major gifts, sponsorship, grant writing, and planned giving.