COVID-19 updates and winter semester information.
Students will utilize industry software to understand the metrics involved in evaluating advertising campaign performance. Students will learn how analytics are used to aid in the development and modification of digital programs. Emphasis will be placed on the application of comScore software/resources to gain insight into current and future trends within the digital media landscape. Additionally, this course will introduce students to Google Analytics and how agencies and marketers use this platform to evaluate campaign performance. Students will have the opportunity to complete Google certifications throughout this course and program of study.